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RADEGAST DAY WITH AN OVERFLOWING PROGRAMME WILL START THIS SATURDAY

12 September 2013

Nošovice, September 11, 2013 –  Saturday, September 14 will belong to the celebrations of Radegast beer. Bands Kryštof, Citron, and Buty, as well as pop singer Ewa Farna will perform in Nošovice during the 11th annual Radegast Day. The programme will take place on six stages and there will be no shortage of manly contests, including a hockey programme. The cup for the winner of the extraleague will also be presented on the Radegast Day, and the new extraleague season will be opened there as well. Nošovice brew masters have prepared unfiltered lager for Radegast Day and it will be available together with other Radegast beers from 128 taps. Tours of the brewery and presentations on the correct method of drawing beer will be available too. Trains and buses will be running to Nošovice from Ostrava and Frýdek-Místek, and entrance to the celebration is traditionally free.

More than 30 thousand people visited Radegast day last year, and it has thus become one of the biggest attractions in the Moravia-Silesia Region. “I believe that people will not let the unforgettable atmosphere and the rich programme of this event, which takes place under the peaks of Beskydy, to pass them by. Our master brewers have prepared well bitter, unfiltered lager that is now in lager cellars of the brewery and will be drawn right before the event,” said Karel Kraus, marketing manager of Radegast brand.

The organisers focused on gastronomy this year. The number of taps will be increased by a half to 128 taps. Four beer tanks and 23 beer containers will be in place. The new feature is serving beer in ecological, returnable cups available with a refundable deposit of 50, - CZK (about 1.85USD). Professional caterers with experience in big events will come to Nošovice offering ideal food for pairing with beer, such as kielbasas, pork, steaks and goulash. “We would like to offer maximum comfort and top quality beer and food. A giant pub is another novelty. It will offer 600 places to sit and dozens of taps. The strongest pulse of Radegast Day should be felt most right there,” Karel Kraus added.

The 21st year of the Czech hockey extraleague will also officially start during Nošovice. The new cup for the previous season’s winner will be on display there. It will be “christened” with the unfiltered lager by extraleague director Josef Řezníček. Players from Vítkovice, Třinec and Zlín will be available for signing.

The Adrenaline zone will offer seven manly attractions and the possibility of matching one’s strength. On one of the stages, the marketing brew master of Radegast brewery will present the correct method to draw beer, and how to take care of it best. A chopper will also be available for scenic flights above the Beskydy Mountains.

Trains pulled by steam engine will travel to Nošovice and back from Ostrava. Trains and buses will also travel from Frýdek-Místek. The fare is symbolic; a one way ticket from Ostrava is 50,- CZK (about 1.8USD) and a half of that from Frýdek-Místek. A spacious parking lot near the car factory will be available to those who decide to come by car. From there, free shuttles will take visitors to the main event.

Train and bus schedules and event details are available at www.radegast.cz.

 

Notes for editors:

Radegast beer brewery, one of the most modern beer breweries in Czech Republic producing beer since 1970.

Radegast brewery is a member of the biggest Czech beer brewing company Plzeňský Prazdroj, Inc. Since 1999.With its total sale of nearly 10 millions of hectoliters during the calendar year of 2011 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.

Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.

SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft (draught), Peroni Nastro Azzurro, and Pilsner Urquell, as well as premium local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).

 

Contact:

Vladimír Jurina

Plzeňský Prazdroj

+420 724 617 886

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on September 11, 2013.

  

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