Backus launches the program “4e: Road to Progress” which will benefit more than 12,400 wine makers nationwide (Translation)
9 September 2013
Lima, September 4, 2013.- Backus, the largest brewery in the country, announced today the launching of its program ‘4e: Road to Progress’, which will benefit more than 12,400 wine makers nationwide. The main objective of ‘4e: Road to Progress’ is to improve the quality of life of the wine makers and their families along with the well being of their communities. The program provides business training and advisory in search of personal and familiar transformation, and the communal projection of the wine maker.
“Through this program we aim to recognize the daily efforts made by the wine makers to further their progress and the leading role they play in the well being of their families and the development of their communities,” stated Grant Harries, Backus’ President. “We are proud to be moving this initiative forward, which we believe will serve to promote a larger social change and to make a real difference in these communities”.
The program ‘4e: Road to Progress’ is a SABMiller regional effort, aimed at benefiting 40,000 wine makers in Peru, Colombia, Ecuador, Panamá, El Salvador and Honduras in a timeframe of five years. In order to reach this goal, it will invest a total of US$ 17 million, in addition to US$ 6 million in contributions from the international cooperation.
This initiative gathers the best practices from the projects that SABMiller has already successfully implemented in the region, such as ‘Bavaria Opportunities’ (microcredit) in Colombia, and ‘Improving Together’ (business training and advisory) in Peru and El Salvador.
The wine makers will receive training, as well as personalized advisory and guidance in their businesses, which will be implemented in four stages:
- Stage I – Responsible Wine Maker: focused on personal development, to reach a higher state of well being, recognition of their labor and progress based on a life project.
- Stage II - Sustainable Wine Maker: with the store’s progress, the wine maker will be able to provide better opportunities to his family, and accomplish a business Project in which everyone can participate and benefit from.
- Stage III – Excellent Wine Maker: strengthening of the winery in terms of sales, organization, variety of products and business protection.
- Stage IV – Leading Wine Maker: Support for the wine maker to advocate positive changes in his neighborhood, identifying the necessities and helming the solutions.
Each stage will have follow up and evaluation processes which will determine the participants’ progress. In addition, the program’s outstanding participants will be given the opportunity to present a plan of action that, with Backus’ support, will allow them to develop social endeavors for their communities.
This initiative is encompassed by Backus’ strategy of sustainable development and in the deep conviction that there is an opportunity for social transformation and business impact in Peru. Backus is part of SABMiller and it is the biggest brewery company in Peru. It counts with a portfolio of brands both national and regional, which are the consumers’ favorites.
For more information about the ‘4e: Road to Progress’ program, visit www.4ecaminoalprogreso.com
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on September 4, 2013.