Guaraná Backus presents its new 355 ml (11.33 oz) can
4 September 2013
It’s already on sale in main supermarkets and convenience stores
- The unit price is S/. 1.20 Soles, while the 6 pack is S/.6.90 Soles
- This format has been designed to be enjoyed at any time
Lima, August 29th, 2013 - In constantly searching for innovation, Guaraná Backus, a unique and original flavour in the Backus portfolio, wants to surprise its consumers with the launching of its newly formatted 355 ml aluminium can, which will be available in main supermarkets and convenience stores nationwide in the next few days.
“With this new presentation of Guaraná Backus, we offer our consumers a more practical, modern and accessible format, inviting them to enjoy its unique flavour at any time or moment,” said Mario Gomi, Director of Non-Alcoholic Beverages of the Unión de Cervecerías Peruanas Backus and Johnston.
With a new and colourful design, the 355 ml can of Guaraná can be purchased at different points of sale at a suggested price of S/. 1.20 soles. It also comes in a practical 6 pack at a suggested price of S/.6.90 soles, allowing consumers to enjoy even more of Guaraná’s delicious flavour.
About Guaraná Backus:
Guaraná Backus is a drink made out of the most refreshing Amazonian fruit, the guaraná. It’s a unique and original drink because of its unparalleled flavour, colour and aroma. It’s been in our market since the 70’s and is also enriched with B1 and B3 vitamins.
Union of Peruvian Breweries and Johnston, is the brewing industry leader in Peru. It has 5 decentralised production plants in Lima (Ate), Arequipa, Cusco, Motupe and Pucallpa, and also has a malt factory and a mineral water plant. It has a portfolio of well-segmented national and international brands that satisfies consumers in more than 180,000 selling points throughout the country. During 2012, Backus sold 11.943 millions of hectolitres of beer, which means an increment of 6.6% in comparison to last year. Also, the net sales of the company reached S/. 3,398.3 million, which is equivalent to an increase of 13.1% during the same period.
Backus works with a focus in sustainable development, with the goal of generating shared value with the people that are part of its value chain and the communities in which it operates. That is why all its initiatives and projects aim to generate social inclusion and strategic alliances to favour the efforts and achieve a greater impact in economic, social and environmental terms for the society as a whole.
For more information, contact:
Comunicaciones Externas Backus - 3113000
LLORENTE & CUENCA
222-9491 Anexo 266
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on August 29th, 2013.