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Motorcycle 500-Mile Bohemia for the First Time in Bohemia

19 August 2013

Plzeň, August 15, 2013 – More than one hundred Harley Davidson bikes will come together in the courtyard of Plzeňský Prazdroj on Sunday, August 18, 2013. Bikers will have to their credit a 24-hour long voyage of “500 miles of Bohemia,” 805 km of selected roads around Bohemia.  It is not a competition. The goal is to travel each section within the preset time limit. The bikers will finish their journey in the vicinity of Plzeňský Prazdroj where they can quench their thirst with nonalcoholic Birell beer.  This event is open to the public.

Bikes of all kinds come to Pilsen from west Bohemia twice a year on May 1 and on the feast of St. Wenceslas to open and to close the season together. This year, one more meeting will be added, the Harley Davidson meeting, as part of the “500 miles of Bohemia.” Bikes do not compete. They simply enjoy together the preset 24-hour, 500-mile long trip throughout Bohemia.

The first bikes will probably arrive around 9 a.m. The main group will then be arriving between 11 a.m. and 2 p.m. The participants of “500 miles of Bohemia” do not have to belong to any club nor do they have to be members - they just have to ride a Harley Davidson/Buell bike.

To prevent competition, the organisers will open stations at certain time intervals according to a timetable. Those who come first will have to wait for their colleagues. Those who are late will not be allowed to continue. At each station, riders will receive a map of the route leading them to the next station.

The first annual 24-hour bike ride will end at the courtyard of Plzeňský Prazdroj. Lunch and the nonalcoholic beer Birell will be served to all participants at the restaurant Na Spilce.

“It is not every day that so many Harley Davidson bikes come together in one place. Therefore, we are very happy that they will end their ride at our brewery. We have prepared the nonalcoholic beer Birell for the riders to remind ourselves that alcohol does not belong behind the wheel, or in this case, handles,” said Tomáš Raboch of Plzeňský Prazdroj Comp.

More information about the event at www.500mil.cz.

 

Notes for editors:

- With its total sale of nearly 9.9 million hectolitres during the calendar year of 2012 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.

- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.

- SABMiller plc is one of the most significant beer companies in the world, with 70,000 employees in 75 countries around the world. It offers more than 200 beer brands, including world-renowned brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as important local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).

Contact:
Vladimír Jurina
Plzeňský Prazdroj
+420 724 617 886

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on August 15th, 2013.

 

 

 

 

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