Backus Tonic Water Re-Launches Itself
14 August 2013
Starting August 13th it will be available in major supermarkets and convenience stores
- This traditional brand represents 90% of the local tonic water market
- Starting in September, a new 250 ml can will be also available
Lima, August 09th 2013- Backus tonic water announces its return to the local market with a 2-litre bottle and a 250-ml can. In this way the drink, made with natural citrus flavours, quinine and sugar, plans to revive its sale levels and continue leading the tonic water market in Peru.
As Mario Gomi, Non alcoholic Beverages Director of Unión de Cervecerías Peruanas Backus y Johnston, pointed out, “With this re-launching of Backus tonic water, we are planning to regain our sales volume, equivalent to 90% of the market in this category. We have adopted the necessary measures to supply our consumers, who are the ones that recognise the quality, the trajectory and the preference of this emblematic brand of the country.”
The traditional flavour of Backus tonic water, now in a new package
Beginning August 13th, Backus tonic water will appear in major convenience stores and supermarkets with its new non-returnable packaging of 2 litres at a suggested price of S/. 6.50. And beginning in September, the new 250-ml can will be available in markets, at a suggested price of S/.2.50 for one can and S/.14.90 for a 6-pack. This way, the sole local producer of tonic water will be anticipating the preferences of Peruvian consumers.
Union of Peruvian Breweries and Johnston is the brewing industry leader in Peru. It has 5 decentralised production plants in Lima (Ate), Arequipa, Cusco, Motupe and Pucallpa. It also has a malt factory and a mineral water plant. It has a well-segmented portfolio of national and international brands to satisfy consumers at more than 180,000 selling points throughout the country. In 2012, Backus sold 11.943 million hectolitres of beer, which is an increase of 6.6% in comparison to last year. Also, net sales of the company reached S/. 3,398.3 million, which is an increase of 13.1% during the same period.
Backus works with a focus in sustainable development, with the goal of generating shared value with the people that are part of its production chain and the communities in which it operates. That is why all its initiatives and projects aspire to generate social inclusion and strategic alliances to favour the efforts of and achieve a greater impact in economic, social and environmental issues of the society as a whole.
For more information, contact:
Comunicaciones Externas Backus - 3113000
LLORENTE & CUENCA
222-9491 Anexo 266
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on August 9th, 2013.