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Players of 14 Extraleague Teams Brewed Unfiltered Lager for the Radegast Day

9 August 2013

Nošovice, August 7, 2013 When they step on the ice, they become rivals to the end. A month before the begining of the Extraleague, however, they enjoy mutual cooperation. We are talking about players of 14 Extraleague teams who started the brewing process of unfiltered beer at Radegast brewery in Nošovice. All visitors to The Radegast Day will have the chance to enjoy it in just over a month. The fest was visited by more than 30 thousand people last year. Another year of the hockey Extraleague will start during the festivities celebrating Radegast beer on Saturday, September 14.

Today, the unfiltered beer is a traditional part of the Radegast Day. They brew it in Nošovice a month before the event. This year, Nošovice brew masters had 14 helpers. Under the watchful eye of the brewery’s master brewer they actively participated in the process of portioning the hops, which is an inseparable part of the beer brewing process. After that, they all signed a brewing document that is being issued with every batch.

The captain of the Třinec Steelmakers, Radek Bonk, travelled the shortest distance. ”None of us would have ever thought that we would meet like this while brewing the beer. If only a bit possible, I will come to try at least one unfiltered in September. It is important to make sure that not only the beginning of the process, but the results as well were a success,” Třinec’s Radek Bonk said smiling.

Hockey will get a lot of attention during the Radegast day too, since Radegast is the official partner of the hockey extraleague. It will be at that moment and time when the 21st annual Tipsport Hockey Extraleague season officially opens, witnessed by representatives of all 14 Extraleague clubs.

“To make the waiting for the beginning of the Extraleague more bearable for fans of well-bitter beer and hockey, we have prepared for them a special exhibition. There will a 120cm tall Cup for the Master of the hockey Extraleague, the President’s Cup for the winner of the basic part, and the second place cup displayed as a part of our exclusive Nošovice brewery tour since September 25,” marketing manager of Radegast brand Karel Kraus said.

Unfiltered beer is brewed the same as Radegast Premium, and shares a similar bitterness and nice, sharp taste. During the final stages, however, filtration and pasteurization are skipped. It is known for its brewer’s yeast aroma and murkiness.

The Radegast Day will take place in Nošovice on Saturday, September 14th. The 11th annual fest will host famous Moravian bands and artists such as Kryštof, Buty, Ewa Farna, Citron and Mňága a Žďorp. Next to the traditional unfiltered lager visitors may look forward to Radegast Adrenalin Park, hockey zone, contests with prizes and tours of the brewery. Entrance is traditionally free.


Notes for editors:

- One of the most modern Czech breweries Radegast produces beer since 1970. Radegast brewery is a part of Plzeňský Prazdroj comp. since 1999.

- With its total sale of nearly 9.9 million of hectoliters during the calendar year of 2012 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.

- Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio

- SABMiller plc. is one of the world’s biggest beer brewing companies with 75,000 thousand employees and beer brewing activities or distribution in more than 75 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft (draught), Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands such as Aguila (Colombia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).

Contact:
Vladimír Jurina
Plzeňský Prazdroj
+420 724 617 886

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

 

Note, the news release was first published in its local market on August 7th, 2013.

 

 

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