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San Mateo Presents a New 7 litre (1.8 gallons) Bottle

26 July 2013

- This innovative bottle has a dispenser for easy pouring

- It is the first 7 litre bottle of spring mineral water on the Peruvian market

- It can be found nationwide beginning July 24th

Lima, July 24th, 2013 – Taking into consideration differences in consumption, San Mateo, the spring mineral water bottled at its source, launches to market its new, practical 7 litre bottle, which has a dispenser for an easy pour while serving.

In San Mateo, every day, we want to be closer to our consumers, satisfying their necessities with suitable bottles. That’s why this new 7 litre bottle has been launched, and we are sure it will be widely accepted in the market,” pointed out Mario Gomí Barrantes, Backus Director of Brands of Non-Alcoholic Beverages.

It is worth mentioning that with this new design, San Mateo wants to continue promoting the consumption of spring mineral water, which is beneficial for health because, as well as being refreshing, it replenishes the vital minerals the body needs for well-being. This is the first brand of spring mineral water to offer this format and it incorporates a dispenser lid for easy pouring.

The San Mateo 7 litre water bottle will be available beginning July 24th, with the suggested price of S/.7.90, in major supermarkets, convenience stores and establishments nationwide.

About Backus:

Union of Peruvian Breweries and Johnston, is the brewing industry leader in Peru. It has 5 decentralised production plants in Lima (Ate), Arequipa, Cusco, Motupe and Pucallpa, and also has a malt factory and mineral water plant. It has a well-segmented portfolio of national and international brands, aimed to satisfy consumers in more than 180,000 selling points throughout the country. During 2012, Backus sold 11.943 million hectolitres of beer, which means an increase of 6.6% in comparison to last year. Also, the net sales of the company reached S/. 3,398.3 million, which is equivalent to an increase of 13.1% during the same period.

Backus works with a focus in sustainable development, with the goal of generating shared value with the people that are part of its value chain and the communities in which it operates. That is why all its initiatives and projects are aimed to generate social inclusion and strategic alliances to favourable efforts and achieving a greater impact in economic, social and environmental terms for the society as a whole.

About San Mateo:

San Mateo spring mineral water comes from the highest summits in the Andes, it’s made for the people looking for the best in health and well-being. Only San Mateo gives them the purest water and the necessary minerals needed for physical activity, as it’s filtered by nature and bottled at its source, 10826.8 feet above sea level.

For more information, contact:
Cecilia Quevedo
Comunicaciones Externas Backus - 3113000
César Ibargüen
LLORENTE & CUENCA
222-9491 Anexo 266

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 24th of July 2013.

 

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