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Backus and Reforesta Perú Won the Contest and Are Participating in a Project of Forest Innovation in Pucallpa

17 July 2013

- The Sustainable Forest Management Program in the Andean region, established between the Inter-American Institute for Cooperation on Agriculture-IICA and the Finish Government, developed a Competitive Fund for  financing innovative projects in the forestry sector

- The sum allocated to the project by the IICA is US$ 250,000

- The project will be carried out on the premises of San Juan, company of Backus Group in Pucallpa and has a duration of 20 months.

Lima, July 15th, 2013.- Considering the social and environmental commitment of Backus Group and the experience in the management of forest plantations of Ecopark Vive Responsable in Pucallpa, Backus in alliance with Reforesta Perú won the contest promoted by the Sustainable Forest Management Program in the Andean Region with its project called “Technological Innovation, Environmental Services and Training in Forest Plantations in Degraded Lands in the Peruvian Amazon.”

This contest is intended to select pilot proposals or pre-feasibility or feasibility studies aimed to mitigate or solve, in an innovative way, the factors limiting the development of the sustainable forest management in the Andean Region.

The project is being developed in the pilot estate located on the premises of La Encantada and La Despensa owned by San Juan Brewery, company of Backus Group and it’s benefiting 500 people: 100 members of the Native Communities in Nuevo San Juan and San Francisco de Yarinacocha; 200 small forest producers and 200 producers and technicians of the Ucayali region.

The main goal of the project is to contribute to the competitive and sustainable development of the forest plantations in the Peruvian Amazon through the development of an efficient technological package related with the installation and the management of forest plantations. It also includes the design, structuring and commercialization of a payment mechanism for environmental services and the training and technical assistance for forest participants in the Ucayali region.

It is important to highlight that this project will impact, in a very positive way, the Ucayali region. In social terms, it will contribute to the reduction of poverty through the generation of future forest richness based on private investment in forest plantations directed to the timber industry. Also, 100 young people from the area will be trained in high-tech forestry techniques; 50,000 plants will be donated to native communities that will be able to develop small pilot estates and get new revenue streams with the help of technical assistance. The National University of Ucayali will fund 3 investigation projects on the recuperation of degraded lands as well as the creation of 6 internships.

In environmental terms, the benefits are linked to the recuperation of degraded lands, the carbon capture, the reduction on the pressure on the demand of wood from natural forests, the development of a market of certified commercial timber, the improvement in the environmental quality, the development of good practices, the conservation of the biodiversity of the  Amazonian flora and the regeneration of the Amazonian forest allowing the gradual return of local wildlife.

About Backus:

Union of Peruvian Breweries and Johnston, is the brewing industry leader in Peru. It  has 5 decentralised production plants in Lima (Ate), Arequipa, Cusco, Motupe and Pucallpa, it also has a malt factory and a mineral water plant. It has a portfolio of national and international brands well segmented, that satisfies consumers in more than 180,000 selling points throughout the country. During 2012, Backus sold 11.943 millions of hectolitres of beer, which means an increase of 6.6% in comparison to the previous year. Also, the net sales of the company reached S/. 3,398.3 million, which is equivalent to an increase of 13.1% during the same period.

Backus works with a focus in sustainable development, with the goal of generating shared value with the people that are part of its value chain and the communities in which it operates. That is why all its initiatives and projects aim to generate social inclusion and strategic alliances to favour the efforts and achieve a greater impact in economic, social and environmental terms for the society as a whole.

For more information, contact:
Cecilia Quevedo
Comunicaciones Externas Backus - 3113000
César Ibargüen
222-9491 Anexo 266


This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 15th of July 2013.


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