More than 8,000 People Participated in the Fiesta Tropical Limón that Took Place at Alcaravaneras Beach
3 July 2013
On Saturday, the participants enjoyed the numerous leisure and sporting activities carried out during the nine-hour macroevent
- Flyboarding was one of the most spectacular attractions of the event; it allowed the participants to be propelled dozens of feet in the air from a jet ski.
- The recycling point gathered a total of 5,153 plastic cups and cans, contributing to the cleanup of the beach
Las Palmas de Gran Canaria, July 2nd, 2013 - More than 8,000 people participated in the Fiesta Tropical Limón, that took place on Saturday on Alcaravaneras beach in Las Palmas de Gran Canaria; over the course of nine hours, a wide range of leisure and sporting activities were offered to the participants.
The main attraction of the event was flyboarding, a new water activity that is causing a sensation. It allows you to fly up to 40 feet from a jet ski through water propulsion. Precisely, a total of 41 people could experienced it, generating a big expectation among the participants.
The activity that had the biggest number of participants was the giant 40 feet slide. 1,100 people used the slide as relief from the high temperature of the festive day. There was also the climbing of a wall, from which 874 participants descended via zip line to a swimming pool full of improvised “sharks”.
On the other hand, 503 people tested their endurance on a mechanical bull, 487 people took part in the human foosball competitions that took place during the event, while 356 people chose to paddle surf and 348 did a canoe tour around the waters of Las Alcaravaneras.
A dash of humour came from a PhotoMorphing device; the participants took pictures with their friends and, afterwards, they altered them changing the faces, and the comical results were shown on a screen during the celebration of the macroevent.
Also, a large number of participants managed to find their half lemon through a game of messages hidden in the "QR-Tatoo" supplied to the participants at the entrance of the premises.
On the other hand, the recycling point enabled by Tropical Limón gathered a total of 5,153 cans and plastic cups, which participants disposed of in the Tropical tent, receiving caps, t-shirts and key rings in return.
With these measures, Tropical wanted to help with the the cleanup of the premises where the event took place.
For yet another year, Tropical supports the revitalization of Las Palmas de Gran Canarias with an event aimed to implement its leisure activities, and on this occasion it wanted to highlight its new product, Tropical Limón, an innovative drink with low alcohol content, less than 2%, and natural lemon added.
About Compañía Cervecera de Canarias
Compañía Cervecera is one of the foremost national breweries and one of the primary engines of economic and social development in Canarias: it boasts the creation of 7,000 jobs; it is a shareholder of several companies in Canarias; and it gives priority to local supplies in order to carry out production. The company, part of the international group SABMiller, counts more than 300 business owners from Canarias among its shareholders, which represent approximately 30% of the total, and are represented by two members on the Board of Directors.
Compañía Cervecera produces its own brands of beer Dorada and Tropical, and under licence, Carlsberg; it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Smithwick’s. Also, it has other beverages such as natural drinks Appletiser and the energy drink Red Bull.
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on 2nd July 2013.