SABMiller logo

News

Alcaravaneras Beach Gets Ready for Nine Hours of Partying for the Tropical Limón Macroevent Taking Place Tomorrow

1 July 2013

The numerous sporting and leisure activities scheduled will start at noon

- Climbing a wall and descending it by zip line, sliding down a 40-foot slide and diving into the water or creating original photos with changed faces are some of the leisure activities included

Las Palmas de Gran Canaria, June 28th, 2013 - Alcaravaneras Beach in Las Palmas de Gran Canaria is getting ready to welcome nine hours of fun and entertainment starting tomorrow, at noon, at the Fiesta Tropical Limón macroevent.

In an environment where the lemon will be one of the key elements, people over 18 will be able to enjoy of the numerous leisure and sporting activities scheduled in an event that emphasises original mixes and innovation, in line with the recent launch of Tropical Limón.

The most adventurous activities, like climbing a wall where the participants can then descend to the beach on a zip line, to the most original ones like customizing pictures taken with your friends and exchanging the faces with the PhotoMorphing device, are included in a programme that wants to satisfy everyone.

Among the activities included is also the search of your half lemon using the messages hidden in the "QR-Tattoo" that will be provided to the public at the entrance of the premises.

The proposed activities are completed with a 40-foot slide from which participants can dive into the sea, along with canoe tours, paddle surfing, human foosball or testing your endurance on a mechanic bull.

Additionally, Tropical Limón will facilitate a recycling point that, through a metallic structure of the Tropical bottle, will allow participants to deposit their cans and plastic cups to ensure a clean beach. In return they will receive presents commemorating the party.

With this initiative, Tropical wants to consolidate its market presence with its new product, Tropical Limón, a result of the continuous process of innovation carried out. In this case, the new variety of beer is characterised by a low alcohol content, just 2%, and by the addition of natural lemon. This product has an important potential for expansion, especially in the segment of people between 18 and 40 years old, who choose this drink for lunch and with snacks.

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias: it boosts the creation of 7,000 jobs; it is shareholder of several companies in Canarias; and it gives priority to local supplies in order to carry out their production. The company, which is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total, and are represented with two members on the Board of Directors.

Compañía Cervecera produces its own brands of beer, Dorada and Tropical, and under licence  Carlsberg; it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Smithwick’s. Also, it has other beverages such as natural drinks Appletiser and the energetic drink Red Bull.

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 28th of June 2013.

Back to news index