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Ján Svorada Will Fulfil His Lost Bet. He Will Serve Birell.

13 June 2013

Brno, June 12, 2013 – Untraditional support will be on hand at the restaurant “By the Bus Stop” in Brno (near Avion shopping park) on Saturday, June 15. Three time Tour de France winner Ján Svorada will be serving beer to bicyclists. Doing so at the popular bike path, he will fulfil a lost bet that he entered into with the manager of Birell brand before The World Cup MTB competitions in Nové Město na Moravě. Ján Svorada will take his place behind the tap at 3:00 p.m. Besides serving beer, he will be ready to sign autographs and answer questions. 

The World Cup MTB in Nové Město na Moravě ended with a success. Competitions were accompanied by a wonderful atmosphere and the spectators were cheering so as to push two Czech competitors into the top ten. From competition director Jána Svorada’s point of view, this was not enough. He bet Petr Koubl, manager of the Birell brand, that at least six Czech bikers will be in top ten. He lost the bet and now he must serve beer by the popular Brno bike path.

“I was confident that six Czech names would find their places in top ten. It did not happen, however, I am sure that fans spent a wonderful weekend in Nové Město. This Saturday, I would like to invite them all to Brno to enjoy refreshing nonalcoholic beer,” Ján Svorada said.

Besides serving Birell, Ján Svorada will answer questions. He will also have photographs with his autograph ready. The picture depicts his winning entrance to the finish of Tour de France in Paris. Ján Svorada will be at the restaurant “By the Bus Stop” from 3:00 p.m. to 4:00 p.m.

Vladimír Jurina
Plzeňský Prazdroj
+420 724 617 886

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 12th of June 2013.



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