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Vatican Accepted Traditional Greeting from Pilsen – Blessed Beer and an Original Gift from Pilsner Urquell

3 April 2013

Plzeň, March 28, 2013 – Top Vatican officials accepted Easter greetings from Pilsen. General Manager of Plzeňský Prazdroj Doug Brodman personally presented Pope Francis with the original gift in form of a unique beer chalice made in the workshop of the significant Czech designer Rony Plesl during the general audience on March 27. This year, Pilsen brewery has sent a symbolic 2,013 0.3l bottles of the Easter batch of Pilsner Urquell to contribute to the Easter celebration.

During the Wednesday general audience, General Manager of Plzeňský Prazdroj Doug Brodman presented newly-elected Pope Francis with a unique gift – beer from the blessed batch of Pilsner Urquell, a certificate of the origin and, most significantly, the original beer chalice.

The egg-shaped grind and softly gilded glass chalice decorated with Easter motifs was made by a successful Czech designer together with glass makers from Desna and Kamenicky Šenov.

2,013 0.3l bottles of the Easter batch that was blessed by Pilsen bishop František Radkovský on February 11th in the Pilsen Urquell brewing house also made it to Vatican. The original Pilsen lager will contribute to official celebrations of Easter in Rome. The tradition of sending blessed Pilsen beer to celebrate Easter came to life during the Beatification of Pope John Paul II in 2011. And so for three years in a row, Pilsen citizens together with Plzeňský Prazdroj are sending greetings to the Vatican, and Pilsner Urquell is thus a part of the Easter celebrations in Rome, which are enjoyed by people from all around the world.

For more information contact:
Vladimír Jurina
Plzeňský Prazdroj
tel.: +420 724 617 886


Notes for editors:

- With its total sale of nearly 9.9 million hectolitres during the calendar year of 2012 (including licenced productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
- Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands.

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on 28th March 2013.

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