SABMiller logo

News

Winner of Stone Strong Lager Mini Promotion Takes Home Branded Pool Table

19 February 2013

January 25, 2013 - A six week long Stone Strong Lager Promotion organised by Accra Brewery Limited has ended at The Game, Accra Mall.  A Chartered Accountant, Lawrence Ashun, picked up the ultimate prize of a branded pool table.  Twelve patrons also won consolation prizes of one case of Stone each. 

According to Mr. Ashun, who is in his late 40s, “Entering the draw began with my purchase of a pack of Stone Strong Lager through the intelligent persuasion of the ABL Promo Assistant in charge at Game.  To my surprise, I actually won some packs of Stone with that purchase.  I was amazed when I had the call that I was the winner of the Grand Prize.  Through this I can confidently say this about ABL – indeed they have proved honesty exists in such draws, for most of us had the belief that the grand prizes of such draws are just never given out, or if they are it’s done in such a way that it goes to their chosen individuals.  And I sincerely congratulate ABL for coming out with Stone because it is such an amazing lager beer”.

He is extremely excited with the prize he won - “This is very interesting.  I have grown to love playing pool, so winning this table will enable me enjoy the game better in the comfort of my home with my growing list of friends and family who also love to play pool”.

All that a shopper had to do to win was to buy two or more of either the large or mini bottles of Stone Strong Lager, which qualified them to enter a draw. Twelve lucky ones were rewarded every week with a pack of six Stone minis.  Stone Strong Lager is an award- winning brand from the stable of Accra Brewery Limited.

According to Brand Executive Jerry Gokah, “The Stone Strong Lager Mini promotion was to get shoppers to interact with the newly launched Stone Mini and feel the bold new look to compliment the mainstream on-premise activations. The basic intent was to create awareness and generate trial for the brand. This is a beer certified for its excellent quality and consistency in taste, and consumers should look out for more of these rewarding promotions with Stone Strong Lager”.

Notes to editors:

About Accra Brewery Limited (A subsidiary of SABMiller plc)


Accra Brewery Limited (ABL), originally known as Overseas Breweries Limited, was established in 1931, becoming the first brewery in the then Gold Coast.  In 1975, the locally registered Accra Brewery Limited acquired Overseas Breweries assets.

Today, Accra Brewery Limited is a public company with a wide range of brands including sparkling soft drinks and non-alcoholic malt beverages. The all-time favourites in this range are Club Muscatella, Club Orange and Club Cola. 

As a subsidiary of SABMiller Plc., ABL understands that its profitability depends on healthy communities, growing economies and the responsible use of scarce natural resources. These issues are therefore integrated into the business through SABMiller’s 10 sustainable development priorities.

About SABMiller plc
SABMiller Plc. is one of the world’s leading brewers with more than 200 beer brands and some 70,000 employees in over 75 countries. The group’s portfolio includes global brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft (draught) and Grolsch; as well as leading local brands such as Aguila (Colombia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia) and Tyskie (Poland).  SABMiller also has growing soft drink businesses and is one of the world’s largest bottlers of Coca-Cola products.

In the year ended 31 March, 2012, the group reported EBITA of US $5,634 million and group revenue of US $31,388 million. SABMiller plc. is listed on the London and Johannesburg stock exchanges.

Contact details  

Accra Brewery Limited

Tel/e-mail: (030 2688851-6)
internal.communication@gh.sabmiller.com

Ms. Adjoba Kyiamah 
Corporate/Legal Affairs Director 
Tel/e-mail: 030 2688857
adjoba.kyiamah@gh.sabmiller.com

Ms. Worlasi Bedu-Mensah    
Corporate Communications Manager 
Tel/Email: 030 2688851-6
worlasi.seddoh@gh.sabmiller.com

Mr Cyrus deGraft-Johnson
Corporate Affairs Manager
Tel/Email 030 2688851-6
cyrus.johnson@gh.sabmiller.com

  

This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.

This document includes "forward-looking statements".  These statements may contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning.  All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements.  These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements.  These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future.  These forward-looking statements speak only as at the date of this announcement.  The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Any information contained in this announcement on the price at which the Company's securities have been bought or sold in the past, or on the yield on such securities, should not be relied upon as a guide to future performance.

 

This is a SABMiller subsidiary news release, it was first published in its local market on 25th January 2013.

Back to news index