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Mozambique Cassava-Based Beer Helps Develop the Agriculture Production

27 November 2012

The Impala Project benefits the country’s economy

- The Impala Project celebrates its first anniversary
- More than 500 farmer families involved
- 10 districts in the country to be cultivated
- 2700 tonnes of raw cassava produced
- 9 million bottles, equivalent to 50,000 hectolitres of beer, brewed from Mozambique’s cassava tubers

21 November 2012 – The Cervejas de Moçambique, SA (CDM) just celebrated the Impala Project’s first year of existence. In an event attended and supported by the Minister of Finance, Manuel Chang, the Minister of Commerce and Industry, Armando Inronga, and Ambassadress of the Netherlands (Holland) in Mozambique, Frédérique de Man, amongst other illustrious guests, a report of the present year was presented along with one that looked at the future growth and consolidation of the Impala Project.

Solid results for the country’s economy

With only one year of existence, the figures show that the Impala Project is having a very positive impact on local communities and therefore on Mozambique’s economy.
Due to the use of cassava in brewing Impala, several farmers are shifting their subsistence approach to crops to a market-oriented one that is improving the farm field asset and consequently their lives.
So far, 10 districts are being cultivated by more than 500 families of farmers that participate in the project, producing 2700 tonnes of raw cassava in this year alone. 

The advantages of the project for the country’s economy helped Impala’s beer to count on the government’s support, which assured them a special regime of Specific Excise Duty (GET) compared with other barley-based beers.

From cassava to Impala’s beer

The Impala project counts on the involvement of several participants who help cassava (mandioca das machambas) to be brewed into Impala beers.
How does this work then?
The International Research, Technical Development and Problem Solving Centre (IFDC) has to contact the farmers, get them involved in the Impala project, and assemble them, assuring full supervision and training on the best practices in agriculture, for them to take the best profit out of the project.
The farmers grow cassava and sell it to DADTCO, a Dutch company for the Agricultural Development and Trading specialized in the processing of the cassava.
DADTCO, with its mobile processing unit, travels to the regions, processing the root, which needs to be used within 24 hours, making the transportation issues easier. 
In each region that DADTCO visits, a borehole is made. This not only supplies water to the mobile processing unit, but also to the local population.
After processing the cassava, DADTCO sells the processed raw material (cassava flour) to CDM who incorporates it into the brewing process of Impala’s beer, whose formula is made up of 70% cassava and 30% malt.

Materials that will contribute to the growth of the Impala Project

The future of the Impala Project will consist of expanding the production to the entire national territory and optimise the research that is being carried out for the use of the cassava in other types of feeding solutions.
The plan for the processing and supply of Impala in the south area is scheduled for the beginning of the 1st semester of 2013, during which the Cervejas de Moçambique factory in Maputo will brew Impala cassava based beer (com mandioca das nossas machambas).

It is expected that the project will require 1,500 farmers and their families and a crop of 10,000 tonnes of raw cassava in order to be fully operational in the 3 CDM mills.
There are several initiatives scheduled to publicise the benefits of the project in the districts where the beer has already been launched, with small contests testing people’s knowledge about Impala.
After just one year, Mozambique’s Impala project is already being used as reference for other African countries where cassava is produced as a chief staple; Zambia, Ghana, Nigeria, South Sudan and Zimbabwe are five countries where SAB Miller is already putting the Mozambican example into practice.

For more information, please contact:
Ogilvy Public Relations Worldwide (Mozambique)
Mara Chiu - Head of PR
E-mail: mara.chiu@ogilvy.co.mz 
Telephone: +351 21 490674
 

Key moments of the Impala Project

July 2009 – A market research is made to assess the perception and impact of a beer brewed with local materials.

October 2011 – Mozambique’s Government approves a legislation that determines a lower tax for beers made out of roots and tubers reducing the taxable net income to 10% (barley beer is taxed in 40%).

November 2011 – Launch of a new cassava-based beer named Impala in Namigonha, Ribáuè, in the province of Nampula.

January 2012 – Impala sells 1 million beer bottles.

August 2012 – CDM’s factory in Beira starts brewing Impala beer with the surplus production of cassava from the province of Nampula.

November 2012 – Impala sells 9 million beer bottles becoming the 4th biggest brand of CDM.


This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on 21st November 2012.

 

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