SABMiller logo


World Monuments Fund and Backus Representatives Visit Huacas del Sol y de la Luna

31 October 2012

- Huacas de Sol y de la Luna are the entryways par excellence to the Moche Route, supported by Backus since 1999.
- The investment of the WMF to the Huaca de la Luna project has reached US $ 1,700,000 in 10 years.
- This project represents a successful management model based in public and private alliances.

Trujillo, October 27th, 2012 - Bonnie Burnham and Marcela Pérez de Cuéllar, CEOs of World Monuments Fund (WMF) and WMF Perú respectively, as well as a group of WMF’s benefactors worldwide, have visited the Huacas del Sol y de la Luna project to show the successful work they have carried out. They were accompanied by members of the Board of Trustees of Huacas del Valle de Moche, the authorities of the National University of Trujillo and Backus’ employees.

Huacas del Sol y de la Luna, the sacred city of the Moche society, is one of the most emblematic monuments on the northern coast of Peru. Thanks to the work that has been carried out since May 1991 by the Faculty of Social Sciences of the National University of Trujillo, Huaca de la Luna has grown from a shapeless, senseless sand mound to a magnificent polychrome monument that has become one of the most important tourist destinations in the country, attracting 120,000 tourists a year, including both foreigners and nationals. 

The archaeological works of the northern coast of Peru have shown their importance during the last two decades as well, as we add to the study and conservation of this cultural heritage, as well as to the recognition of our monuments for tourism, thus warranting the preservation of these icons.

“The remarkable thing about this experience is the management model we’ve applied, based on four pillars: Research, Conservation, Public Use and Local Development. The leadership shown by the executors of the project as well as the strategic alliances, the leverage of funds and the involvement of the local population, have allowed this project to become an engine for the economic development of the population of the Moche countryside and its surroundings,” states Malena Morales Valentín, Executive Director of Backus Fundation.

With the support given by Backus to this project since 2002, the WMF has become a main partner under the system of counterpart funds, having contributed US $1,700,000 over 10 years, representing the lengthiest and most important investment the WMF has ever granted to a project in Latin America.

“Huaca de la Luna is a model that shows how the disciplines of archaeology, conservation and tourism can be integrated in a sustainable way. It is an honour to see how it has re-emerged, becoming again the core of development for the people of the Moche Valley, as an example for tourism at a regional, national and international level,” said Marcela Pérez de Cuéllar, CEO of the World Monuments Fund in Peru.

This project of the National University of Trujillo, with the support of strategic public and private alliances, has obtained several national and international awards, such as the
Best Practises of Cultural Tourism Management award, awarded by the Ministry of Industry, Tourism and Commerce of Spain (2004), the IV International Award of Conservation of Cultural Heritage Reina Sofía, awarded by the Ministry of Foreign Affairs and Cooperation of Spain (2005) and the National Award of Good Practises in Government, awarded by the private organisation Ciudadanos al Día (2007), among others.

For more information contact:
Nikolai Alvarez
Phone number: 044-416262
Asuntos Corporativos Norte
UCP Backus y Johnston S.A.A.
Mariella Cafferata
T +51 981282737


This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 27th October 2012.


Back to news index