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Brno’s Racetrack: Watch the World Class Races from the New Birell Tribune

22 August 2012

Praha. August 21, 2012 – Visitors to Brno’s car racetrack who are planning to see Grand Prix races this weekend have a chance to see the championship races from the tribune named after our most popular nonalcoholic beer. The spectators may look forward to not only an exceptional race show, but also a pleasant nonalcoholic refreshment.

Up to 250,000 visitors will come to Brno’s racetrack to watch Grand Prix races this weekend. This year, they can all look forward to an exceptional motor show and Birell beer as well. More than 130 bars in ten stands and other serving stations will be available during the races from August 24 to 26, 2012. Birell will introduce itself in its new role as an important partner of Brno’s racetrack. The company issued special edition cans with Moto GP world championship motifs.

”We are very happy to be able to cooperate with Car Racetrack Brno. It is a great opportunity for us to join yet another sporting activity. Birell is part of a healthy lifestyle, and people like to consume it not only during their lunch times but also during various sport activities, nature walks and especially on bike trips. The combination of a motorsport and a nonalcoholic beer is absolutely natural to us,” said Marketing Manager of Plzeňský Prazdroj, Dalibor Vainer.

For fans who were unable to get tickets for the race this Saturday, Birell prepared a contest where they can win entrance to the event and many other, smaller prizes. The contest is taking place on the Birell brand Facebook page, and on the airwaves of radio station “Krokodýl” (crocodile).

Contacts for media:

Vladimír Jurina
Manager of Corporate Relations and Communications of Plzeňský Prazdroj Comp.
Phone: (+420) 724 617 886

Martina Pospíšilová
Junior Account Manager
Native PR, s. r. o.
Phone: (+420) 734 572 971

Notes for editors:
- With total sales of nearly 9.9 million hectolitres during the calendar year of 2011 (including licensed production abroad) and with exports to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of Czech beer.

- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio

- SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. The SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 21 August 2012.


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