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SABMiller Europe announces that MEC will be its media agency in 8 of its markets

13 July 2012

Baar, July 13th 2012 - SABMiller Europe announced today that it has selected MEC to be its media agency in 8 of its markets (1). This appointment is the culmination of a media planning and buying review process initiated at the beginning of the year.

Thanks to this consolidation, SABMiller expects to improve the effectiveness and efficiency of its marketing communications.

Stefan Homeister, SABMiller Europe Marketing & Sales Director said: "I am delighted by the decision we made to partner with MEC. Thanks to this move, we will extract more value from our media investment whilst enhancing the effectiveness of our communication planning and our ability to transfer knowledge. Because it benefits all and every country involved, the appointment of MEC will also reinforce our ability to build our brands and serve our consumers better. In that sense, it is a perfect illustration of our ambition to be the most local of the global brewers."


For further information please contact:

Yvan Goupil
Head of Insights
SABMiller Europe AG
Tel: +41 41 767 4700

Note to editors:
(1) Czech Republic, Hungary, Ireland, Italy, the Netherlands, Poland, Slovakia, and the UK

About SABMiller:
SABMiller plc is one of the world's leading brewers with more than 200 beer brands and some 70,000 employees in over 75 countries.  The group's portfolio includes global brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch; as well as leading local brands such as Aguila (Colombia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia) and Tyskie (Poland).  SABMiller also has growing soft drinks businesses and is one of the world's largest bottlers of Coca-Cola products.

In the year ended 31 March 2012 the group reported earnings before interest, tax and amortisation (EBITA) of US$5,634 million and group revenue of US$31,388 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

This is a SABMiller subsidiary news release, it was first published in its local market on [13/07/2012].

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