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The Resting Zone "K-LEE-DECK" Is Heading For Festivals (Translation)

28 June 2012

Praha, June 27, 2012 - The resting zone K-LEE-DECK is this year's festival novelty. The project is an extension of the Promile INFO station, further expanding its impact and services provided to visitors. A new tent will be provided to festivalgoers where the people will have a chance to rest and to take a blood alcohol test to see if they are ready to get behind the wheel. They will also have a chance to consult with experts about their concerns regarding responsible alcohol consumption.

This year's interesting innovation, in the form of the K-LEE-DECK resting zone, is brought by SANANIM with the support of Plzeňský Prazdroj, who also brought last year's project, Promile INFO. It is the successful continuation of the long-time cooperation between the non-profit sector and the significant producer of classic Czech beer, as well as a whole line of other beverage novelties.

"We all can make a bad judgement from time to time, and during the summer festival season, it is just the level of alcohol in one's blood. We would like to make our visitors aware of this risk, so they stop for a while and think about their alcoholic beverage intake. If they feel that they need to take a little time off, we will provide them with some space and expert supervision," Roman Blažíček from the Civic Association SANANIM commented on the project.

The safety of visitors at similar events is not only a question of various barriers and restrictions, but also of the given environment and service provided. The resting zone will increase visitors' comfort and add to their safety.

"We will introduce the resting zone during the break of July and August, when the festivals will be in full swing. Right now, we are finalising the last details and finishing the tent production. We would like to visit about ten festivals this year. I believe that the resting zone will serve the visitors well, and it will support our mission to promote responsible alcohol consumption at these festivals," said Drahomíra Mandíková, Director of Corporate Affairs and Communication of Plzeňský Prazdroj.

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SANANIM Civic Association
 
Civic Association SANANIM is the oldest such association in Czech Republic (established in 1990), and today it is also the largest non-governmental provider of services in the field of prevention, care, treatment, and rehabilitation of those addicted to nonalcoholic drugs. Today, it operates eleven main facilities - Field Programmes, Contact Centre, Specialised Health Services CADAS, Day Care, treatment communities Karlov and Němčice, Post-treatment Rehabilitation Centre with subsidized housing and a workshop, Drug Addiction Info Centre, Help Centre for Convicts, Work and Social Agency, Parental Advisory Office - and provides a growing number of additional projects and programmes. The most important are auto-phone advisory and info services (Drug Addict Help Line, Promile INFO, Alkotest, etc.), Roma Field Programme, and Programme for Mothers with Children. Other programmes are aimed especially at education, primary prevention, publication activities, and foreign cooperation.
 
Plzeňský Prazdroj - responsible producer of beer

Plzeňský Prazdroj Inc. participates in prevention of the negative consequences of excessive or inappropriate consumption of alcoholic beverages, and helps promote the responsible consumption of alcoholic beverages as both an individual company and as a part of the Responsible Breweries Initiative. With a total sale of 9.9 million hectolitres in the calendar year 2010 (including licensed foreign production), and with export activities to more than 50 countries around the world, Plzeňský Prazdroj is the foremost producer of beer in the region and the biggest exporter of Czech Beer. Plzeňský Prazdroj is member of SABMiller plc, one of the biggest beer brewing companies in the world.
 
For more information contact:

Josef Šedivý, SANANIM Civic Association
E-mail: 
sedivy@sananim.cz
Phone: (+420) 602 311 799
 
Jiří Mareček, Press Contact, Plzeňský Prazdroj
E-mail: 
jiri.marecek@pilsner.sabmiller.com
Phone: (+420) 724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [27/06/2012].

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