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Uncover The Music Programme Of Pilsner Fest 2012! (Translation)

12 June 2012

Plzeň, June 8, 2012 - The programme to celebrate Pilsner Urquell and Gambrinus beer brands at Pilsner Fest 2012 is now ready. This year,  from June 11 to June 17, 2012, impatient, interested fans may try to uncover the music part of the programme in the contest publicised on the Pilsner Fest website. Once a day for those seven days, five successful contestants will win a carton of Pilsen beer.

The contest called Uncover the Programme of Pilsner Fest will take place on the website from June 11 to June 17, 2012. By identifying the selected music samples, those interested may guess the bands that will perform at the famous Pilsen festival this year. There are five different bands selected for each day. The first five contestants who successfully identify the samples selected for each day will each win a carton of Pilsner Urquell, or a carton of the novelty beer, Gambrinus Original 10°.

"The music programme is surely one of the most popular parts of the festival, and just like previous years, we have much to offer on both of our stages. Pilsner Fest fans enjoy contests like this one, therefore, to satisfy those impatient fans, we have decided to uncover this year's programme gradually and give them a chance to win a prize in the process," said Pavel Anděl, the man in charge of the festival's music programme.

If no one successfully identifies all five bands using the music samples available on a given day, the prize carton will go to those who correctly guessed at least four of the five. By the end of the contest week, the Pilsner Fest music programme will be available to all fans.    

A celebration of Pilsen beers and a fun time, Pilsner Fest traditionally takes place in the courtyard of Pilsen brewery during the last summer vacation weekend. This year it is from August 31 to September 1, 2012. Entrance is free, as always. For more information, visit

For more information, contact:

Vladimír Jurina, Plzeňský Prazdroj, phone: +420 724 617 886


Notes for editors:

- Plzeňský Prazdroj Inc. and the town of Plzeň are traditional partners in marketing cooperation and tourism. Based on the Declaration of Cooperation, Plzeňský Prazdroj Inc. supports many Plzeň cultural events and the town of Plzeň is a traditional partner of the Pilsner Fest.
- With total sales of nearly 9.9 million of hectolitres of beer during the calendar year of 2010 (including franchise production abroad), and with export activities in more than 50 countries all around the world, Plzeňský Prazdroj brewery is the premier beer producer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj, Inc. is a member of SABMiller plc. Company. Pilsner Urquell is a worldwide recognised flagship of the brand portfolio of SABMiller.
- SABMiller plc. is one of the world's biggest beer producing companies with beer brewing activities in more than 60 countries across six continents. The group of brands of SABMiller Comp. includes important international brands such as Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, and nearly 200 successful regional and national brands.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [08/06/2012].

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