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One of Hungary's most popular beers won Gold Medal in Belgium for the fourth time (Translation)

8 June 2012

The Kőbányai beer brand won this year for the fourth time the appreciation of the Monde Selection International Institute for Quality in Belgium. One of our country's most popular beers was awarded the gold medal by an international jury of renowned brewers, Michelin-star winning chefs, master sommeliers, nutritionists and health science experts.
 
The Monde Selection International Institute for Quality in Belgium awarded Kőbányai the gold medal given to the best products in the beer category. The beer, extremely popular with consumers for its outstanding quality, has won the prize four times now. One of the most renowned and loved beers in Hungary has been providing refreshment to its faithful consumers for more than 60 years, starting from 1948.

Regarding the awards ceremony that took place in Athens on June the 4th, Lóránt Sándor Kovács, business development director of Dreher Breweries Ltd. commented: "The number of participants has been increasing in the past years, but the new prize proves that our 150 years experience and our continuous technological innovations have ensured a leading place in an ever-widening field for one of Hungary's most popular beers, the Kőbányai. We are especially proud of this success in light of our cooperation with the Diósgyőr FC, because an outstanding team such as the DVTK deserves a gold medal beer.

Monde Selection, as an independent quality institute has been testing consumer products from all over the world for over 50 years, granting the best of them a gold, silver or bronze quality award. Beer is one of the most popular categories. Each year, nearly 200 brands enter the competition. Brewers, Michelin-star winning chefs, master sommeliers, nutritionists, health science experts and the most important organisations in the beer industry take part in the judging of the beers.

If you have any questions regarding the above, please contact us at the email addresses and phone numbers provided below.

Best Regards,

Simon Katalin
Senior PR Specialist
Dreher Breweries Ltd.
Email: katalin.simon@dreher.sabmiller.com
Phone: +36 1 432 9920

Deák Balázs
PR Consultant
FLOW PR
Email: deak.balazs@flowpr.hu
Cell: +36 20 234 1489

Budapest, June 4th 2012.

Dreher Breweries, Ltd's International background is provided by the world's second largest beer brewing company, the SABMiller group, which is present in more than 75 countries over 6 continents. The group has identified 10 sustainable development priorities, and Dreher Breweries has taken an active part in this initiative by creating and completing local programs. These 10 priorities are: discouraging irresponsible alcohol consumption, environment-friendly water management, reducing energy usage and carbon dioxide emissions, packaging reuse and recycling, responsible waste-management, encouraging enterprise development in the company's value chains, community engagement, contributing to the reduction of HIV/AIDS in impacted areas, respecting human rights, and operational  transparency and ethical corporate practices.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [04/06/2012].

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