Cerveza Cristal wears the Peruvian jersey (Translation)
11 May 2012
- Cristal is the beer that supports the Peruvian soccer and wants us to gather together to support our national team
- The new label has the colours of the Peruvian flag:
- It will be a limited edition and it will be available in the Peruvian market up to the first fortnight of June
Lima, May 09th, 2012.- As part of a campaign to support the Peruvian national soccer team's classification for the World Cup, and with the intention of gathering all Peruvians to support the national team, Cristal beer has launched a new, limited-edition presentation patterned after the national team jersey, with the colours of the Peruvian flag.
The Peruvian Flag image will be featured on the 11.16oz (returnable and non-returnable) and the 12oz cans formats, the same ones that are already on sale nationwide. Also, the non-returnable 11.16oz six pack and the 12oz twelve pack packaging has a new design as well, the heat shrink packaging protecting them simulates the exit of the tunnel, where the players usually enter the soccer field.
The director of the Cristal brand, Nino Garboza, pointed out that Cristal beer wants to promote and to make tangible the support of the Peruvian national soccer team. "Cristal beer, as the leading brand, reasserts its passion and commitment, real and unconditional, to our national team. We are the #1 supporter of the national team and we want all the Peruvian people to commit and be a part of it, that's why we also wear the Peruvian jersey."
This innovative presentation of Cristal beer aims to show the brand's commitment to the Peruvian national soccer team and will be available through the second week in June.
For more information, contact:
Comunicaciones Externas Backus - 3113000
LLORENTE & CUENCA
222-9491 Anexo 208
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [09/05/2012].