Maltin Power introduces a new bottle quantity for the young ones (Translation)
26 April 2012
- The new 200 ml size of Maltin Power will be in markets starting April 23rd
- The malted barley helps children grow by providing vitamins and minerals
- The new label of the product will introduce four characters with "powers"
Lima, April 23rd, 2012. As part of the innovation of the Backus brands portfolio and with the goal of satisfying the demand for products by the Peruvian people, Maltin Power launched a new product, a 200 ml size bottle of Maltin Power Mini, aimed at the youngest children.
The goal of this new product is to satisfy a demand for malts in Peru. It is a response to the preferences of homemakers, who think Maltin Power constitutes an ideal nutritional alternative to lunch boxes for young children, as it is made of malt. It contains vitamins and replenishes energy consumed throughout the day. It is also worth mentioning that it doesn't contain caffeine.
Mario Gomi, Director of Backus Water, Sodas and Malts, stated: "Since launching the brand in 2008, the performance of Maltin Power in the Peruvian market has had excellent results. Today we are offering a new size of 200 ml for our youngest customers, because we are sure that this nutritional beverage provides B vitamins which are necessary for the development of children. Also, Maltin Power has the support of two entities that are renowned in the field of nutrition: the Sociedad Peruana de Nutrición and the Colegio de Nutricionistas del Perú."
Maltin Power Mini will be distributed nationally starting April 23rd at a price of S/.0.70 per 200 ml bottle.
The new label will have four characters with powers, representing the benefits that Maltin Power Mini provides:
- Rinoceronte: Symbol of Energy
- Caballito: Symbol of Vitamins
- Otorongo: Symbol of Nutrition
- Gatita: Symbol of Freshness
Maltin Power is available in the following quantities: 200 ml Mini bottle, Mini six-pack, 330 ml bottle and 1.5 L bottle.
For more information contact: Cecilia Quevedo
Comunicaciones Externas Backus - 3113000
LLORENTE & CUENCA
222-9491 Anexo 235
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [23/04/2012].