Plzeňský Prazdroj sales slightly increase, driven by lagers and speciality beers
10 February 2012
Pilsen, February 9, 2012 - Plzeňský Prazdroj sold over 9.9 million hectolitres of beer during 2011 in its domestic markets and 50 export markets, achieving a 1 percent growth in brewery output. After two challenging years, the situation on the domestic market started to stabilise, with volumes at the level of the prior year. The sales volume of 6.9 million hectolitres of beer saw a moderate increase of 0.1 percent. Exports grew by 6 percent to 890,000 hectolitres of beer, the highest volume ever. Licence production saw a 2 percent increase to 2.14 million hectolitres. Lager sales grew by 4 percent last year.
"After the past several years, affected by adverse economic conditions, the market is slowly stabilising. Premium brands and speciality beers did particularly well last year. Further development of the market may be impacted by the insecure economic situation in Europe and subdued consumer confidence," said Doug Brodman, CEO of Plzeňský Prazdroj.
The market is starting to stabilise, with lager and speciality beer sales on the increase
Overall beer sales have stabilised at 2010 levels. Lager sales went up by 4 percent last year and benefited from volume growth of our premium beer brands, particularly Pilsner Urquell. This brand outperformed in the beer market and also in the premium category last year. Also, the Frisco brand showed strong performance with the introduction of our new Cranberry variant. Despite continuing pressure in the on-premise channel, the share of beer consumed in pubs and restaurants is around 45 percent, which is unique in the world and only proves how exceptional Czech beer culture is.
Record year in exports
Despite the fragile global economy, last year's exports rose mainly in countries with already high sales of Plzeňský Prazdroj beers, such as Slovakia, Canada and Hungary.
Plzeňský Prazdroj is the leading exporter of Czech beer. By 1870 the brewery was already exporting its beer to more than 30 countries around the world, including overseas, and has long been building a reputation for Czech beer around the world. Thanks to its reputation, but also to good cooperation with exporters and an appropriate mix of marketing and trade-marketing tools, demand for Plzeňský Prazdroj's beer brands abroad has reached 890,000 hectolitres, which is a new historical record.
Notes for editors:
- With total sales of almost 9.9 million hectolitres in 2011 (including licensed production abroad) and exports to more than 50 countries around the world, Plzeňský Prazdroj is a major beer producer in the region and the largest exporter of Czech beer.
- Plzeňský Prazdroj, a.s. is a member of SABMiller plc. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.
- SABMiller plc is one of the world's largest brewers, with brewing interests or distribution agreements in over 60 countries across six continents. The SABMiller brand portfolio consists of international brands such as Pilsner Urquell, Miller Genuine Draft, Grolsch, Peroni Nastro Azzurro, as well as many other successful regional brands.
Jiří Mareček, Spokesperson
Tel: +420 724 617 219
Note, the news release was first published in its local market on [09/02/2012].