Dorada takes on the official sponsorship of Santa Cruz de La Palma Carnival until 2014 (Translation)
9 February 2012
- Among the actions it is included the edition of an aluminum bottle with designs representing the most international of La Palma celebrations, Los Indianos
- With this initiative, Compañía Cervecera consolidates its collaboration with the development of the cultural and recreational activity of Isla Bonita
Santa Cruz de Tenerife, February 8th, 2012.- Compañía Cervecera de Canarias, through its brand Dorada, it will be the official sponsor of Carnaval de Santa Cruz de La Palma Carnival, as it is written in the agreement signed this morning between the company and the city hall.
The mayor of Santa Cruz de La Palma, Sergio Matos, and the director of Sponsorship from Compañía Cervecera, Elías Rosales, attended the event.
The agreement makes Dorada the official sponsor of the Santa Cruz de La Palma Carnival this year and the nest two years, a celebration with strong popular support in Isla Bonita and it has become an attraction point for many tourists that go every year.
One of the actions planned on the occasion of this collaboration focuses on a limited edition of aluminum bottles with designs representing Los Indianos and where famous characters of the celebration are depicted, like La Negra Tomasa with a white background representing talcum powder.
Compañía Cervecera is planning to distribute in the island a total of 24,000 bottles in bars as well as restaurants and supermarkets. It is also planning the commercialization of another batch of these bottles together with the other three bottles regarding the Chicharrero Carnival and the cans created by Dorada for this occasion in Tenerife and La Gomera.
With this initiative, Dorada consolidates its involvement in Santa Cruz de La Palma Carnival, which means supporting the development of the cultural and recreational activity in the island.
About Cervecera de Canarias
Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias: it boosts the creation of almost 900 direct jobs and almost 7,000 indirect and induced jobs; it is shareholder of several companies in Canarias; and it gives priority to local supplies in order to carry out their production. The company, that is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members in the Board of Directors.
Compañía Cervecera produces its own brand of beers Dorada y Tropical, and under license Carlsberg; it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Also, it has other beverages such as natural drinks Appletiser and the energetic Red Bull.
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [08/02/2012].