The Zöld Pók Alapítvány [Green Spider Foundation] accepted the HBLF Special Prize, Média a Társadalomért [Media in the Service of Society] from the Dreher Sörgyárak Zrt [Dreher Beer Manufacturers Zrt] (Translation)
3 February 2012
The Green Spider Foundation has received the Special Prize of the Hungarian Business Leaders Forum's (HBLF) "Média in the Service of Society" competition, which was presented by the Dreher Beer Manufacturers Zrt. This is the 10th time the work of journalists, who have attempted to document exemplary stories of cooperation and responsibility in society is rewarded. Other awardees besides the Green Spider Foundation were: Anna Lengyel Nagy (MR1 Radio Kossuth), Lilla Rist (Nők Lapja [Women's Journal]) and Bea Balázs (MR1 Radio Kossuth).
Sándor Lóránt Kovács, Development Executive of Dreher Manufacturers Zrt. presented the Certificate of Merit to the Green Spider Foundation with these words: "We experience day after day, even in a large company, that creative, individual ideas are necessary to have our news stand out from the overwhelming media noise, as we are experimenting with and learning about online communication. It may be even more difficult at civic organisations without full-time PR or Marketing professionals - and that is where the activities of the Green Spider Foundation fill a need. In many cases we are not aware of important and successful social programmes, they escape our attention even though they would be noteworthy. However, the Green Spider reports and videos give them a better chance to be noticed and for us to get involved in them. It is fortunate that players in the civic sector share their knowledge and learn from each other - luckily, we see positive initiatives in the business sphere, as well, where we can share our good practises in the areas of sustainable development, environment and society with other companies in the interest of joint learning and development."
The Green Spider, a priority public-utility foundation, has been helping the Internet communication of civic organisations since 1993. Since 2009, its primary focus has been to prepare video reports for civic organisations with the participation of professional experts, and to operate the community portal "Lehet más a világ"(lmv.hu) [There May be a Different World]. The goal of the foundation is to help nonprofit organisations introduce their collected knowledge and successful social organisations to the general public.
Mandy Fertetics, leader of company relations and sustainable development at Dreher Beer Manufacturers Zrt. added, "Despite the difficult economic situation, it was not even a question for us whether to support again this prize this year, as we find the development of media in this direction extremely important. No matter how good social and environmental ideas, causes or programmes we have - whether these are civic or company initiatives - it is important to make them visible and engaging. They must become news - in the best sense of the word. Reporters and journalists play a key role in this - and we want to acknowledge their work here. The Green Spider Foundation has done an exceptional job, and we hope that their activities will become better known not only within the non-profit sector, but in the wider society, as well. I trust that this Certificate of Merit will contribute to that goal."
Awardees of the HBLF Media in the Service of Society 2011:
1st Place: Anna Lengyel Nagy (MR1 Radio Kossuth) "Dream Builders" reportage
2nd Place: Lilla Rist (Nők Lapja) "The Tale of the Boy who Played Music" article
3rd Place: Bea Balázs (MR1 Radio Kossuth); Report on the model experiment of a social apartment rental programme.
Special Prize: Green Spider Foundation
Should you have any further enquiries, please find our contact information below.
Senior PR Specialist
Dreher Sörgyárak Zrt.
Telephone: +36 1 432 9920
Senior PR Consultant
Budapest, February 3, 2012
The world's second largest beer manufacturer, the SABMiller group, present on all six continents and in more than 75 countries, provides international background for the Dreher Beer Manufacturers Zrt. This conglomerate identified 10 main development areas necessary for sustainable development, in the achievement of which Dreher Beer Manufacturers Zrt.plays an active role by developing and realising local programmes. The ten areas are: Acting against irresponsible alcohol consumption; environmentally conscious water use; reduction of energy use and carbon-monoxide emissions; recycling and reusing packaging; responsible waste management; encouraging venture-development in the value chain; Community role; support for the reduction of the spread of HIV/Aids in the affected areas; respect for human rights; transparent and ethical business practises.
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [03/02/2012].