Tropical’s drop-off area gathers 20,500 plastic cups in the Womad Festival in Las Palmas de Gran Canaria (Translation)
15 November 2011
- With this initiative, Compañía Cervecera de Canarias endorses its commitment to recycling, exceeding the initial expectation that it had for that event
- The two parades organised by Tropical last Friday and Saturday through some streets downtown had a great reception from the public
Las Palmas de Gran Canaria, November 14th 2011 - Last Saturday, Tropical, a brand of Compañía Cervecera de Canarias, gathered a total of 20,500 plastic cups in the World of Music Arts and Dance (Womad) Festival in Las Palmas de Gran Canaria, where the firm arranged a drop-off area for the public where they could exchange plastic cups for presents.
With this measure, Tropical, the official sponsor of the event, wanted to promote the recycling of plastic cups among the festivalgoers, as well as help in the cleanup of the premises where the festival took place.
The initiative had a good reception from the public, exceeding the initial expectations of 20,000 units. This way, in exchange for the plastic cups, a total of 3,600 T-shirts specially designed for the sixteenth edition of the festival and 500 straw hats were given away to the festivalgoers.
Also, Tropical's support for Womad 2011 translated into two parades carried out in the Triana area, as well as Mesa y López Avenue and Las Canteras Avenue, last Friday and Saturday in order to liven up the main streets of the city before the musical event. The parades were followed with great enthusiasm by the public.
With this initiative, Tropical has pledged again its commitment to the cultural offerings in Las Palmas de Gran Canaria and especially to festivals such as Womad.
About Compañía Cervecera de Canarias
Compañía Cervecera is one of the main national breweries and one of the main engines in the economic and social development in Canarias. It boosts the creation of almost 900 direct jobs and almost 7,000 indirect and induced jobs; it is shareholder of several companies in Canarias, and it gives priority to local supplies in order to carry out their production. The company, which is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented by two members on the Board of Directors.
Compañía Cervecera produces its own brand of beers Dorada y Tropical, and under licence Carlsberg it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Also, it has other beverages such as natural drinks Appletiser y Peartiser, the energy-boosting Red Bull and the premium juices made by Granini.
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [14/11/2011].