SABMiller logo


Backus implements “Ecopark Live Responsibly” in Pucallpa (Translation)

25 October 2011

- Initiative developed within the framework of Backus' Sustainable Development top ten priorities
- 100% of beer by-products are being reused and included into a new value cycle by producing organic fertiliser
- The idea is to encourage other institutions to develop environmental and reforestation projects

Pucallpa, 18 October 2011 - Based on its sustainable development priorities, Backus is developing different projects as part of its social-environmental commitment. Therefore, it has created the "Ecopark Live Responsibly" in the city of Pucallpa. It consists of an ecologic circuit that, on one hand, seeks to create awareness in inhabitants and companies of the area to recover the Amazon forest, through reforestation and the protection of plant and animal species and on the other, to show how companies can manage their environmental impacts in a positive, integral and sustainable way, thus generating local development.

In this respect, Felipe Cantuarias, Vice-president of Backus Planning and Corporate Affairs, indicated that "Ecopark Live Responsibly is a Backus Group initiative, which shows that industrial activity and economic value generation go hand in hand with environmental and social development."

Ecopark "Live Responsibly", incorporates environmental initiatives:

  • Reforestation activities
    - Nurseries
    - Organic fertilisers
    - Tree Planting
  • Protection of Species
    - Flora (Cedar and Mahogany)
    - Fauna (Jaguar, Collared Peccary, White-lipped Peccary and Tapir)

"Ecopark Live Responsibly is one of the Backus Group's successful experiences, which can be replicated by other companies in the country, thus becoming an important contribution for future generations," added Cantuarias.

Achievements obtained with "Ecopark Live Responsibly"
- 100% reuse of beer by-products (yeast, label pulp and filtration slurry)
- Processing of 8 tons a day of beer by-products
- Preparation of 120 tons of organic fertiliser a month.
- Production of 2000 trees a day in the nursery
- Reforestation of 68 hectares, with 75,000 trees planted during the first year. In five years, it is estimated that a total of 291 ha with more than 320,000 trees will have been planted.
- Creation of 35 quality job posts for young people of the area

This ecologic circuit is aimed at the public in general (school children, university students and tourists). In addition, its purpose is to encourage young students to develop environmental projects such as tree planting and recycling.

Backus is coordinating so the Ecopark can be included into Pucallpa's tourist circuit. Likewise, it is coordinating with universities to boost scientific research in the different thematic areas.


San Juan S.A. Beer Company estimates it will invest 150 million soles in the Eastern Region in the next three years, out of which 90% will be used in the Pucallpa plant.

About Backus:

Unión de Cervecerías Peruanas Backus y Johnston S.A.A., is the leading beer industry company in Peru, with five decentralised production plants located in Lima, Arequipa, Cusco, Motupe and Pucallpa. It has a portfolio of well-segmented domestic and international brands to please consumers at the 142,000 sales points throughout the country. In 2010, Backus registered net sales for S/. 2,676.7 million, paid S/. 2,124 million soles in taxes and provided direct jobs to more than 7,000 persons and indirect jobs to more than 220,000 persons.

Backus works focused on sustainable development with the purpose of generating shared value for those that form part of its productive chain and with communities, where it operates. Thus, all its initiatives and projects seek social inclusion, strategic alliances to leverage efforts and to achieve a positive impact on economic, social and environmental terms for society as a whole.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [18/10/2011].

Back to news index