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AmsterdaMusic found the gems of Ukrainian indie music (Translation)

26 September 2011

On the 18th of September, the winners of the indie music contest AmsterdaMusic sponsored by the beer brand Amsterdam Mariner were awarded prize in Kiev art-club "44." Here is the list of winners: September27, Blooming Plum and MDMA.

The All-Ukrainian contest AmsterdaMusic was being held between July 12 and September 12 , 2011. During these 2 months, more than 500 indie performers entered the contest to perform in the three following genres: Indietronica, Indie Rock and Indie Pop. The contest was launched with the support of the beer brand Amsterdam Mariner that embodies its dedication to freedom, innovation and individuality which is also typical for indie musicians.

Ukrainian bands and performers with at least one original song were eligible for the contest. All contest songs were displayed at www.amsterdamusic.com.ua. The three best performers were elected by open votes of the site visitors.

The winners of AmsterdaMusic contest are: Indietronica - September27; Indie Rock - Blooming Plum; Indie Pop - MDMA.

September27 was created in 2008 in Donetsk. That's what the band members say about their music: "Music is next to us and around us. It expresses our thoughts, associations, feelings and moods. It's history, continuation, waiting and premonition."

Blooming Plum was created in 2010 in Odessa. Their style varies from post-rock, pop rock and progressive rock to funk. This is what the musicians say about themselves and their plans: "Blooming Plum is an image with a purpose. We believe in power of an intention and want our music to be ‘blooming' for a long time to come."

MDMA was created in 2009 in Kharkiv and plays indie pop and alternative rock music. This is how MDMA describe their music: "How do we write our songs? We just know that even though every human is unique, emotions are global for everybody. Our lyrics come from the soul, our music comes from the heart. We feel, we write, we play and sing...and we hope you listen to us."

The winners of the contest received the prizes depending on their music genre. September27 (Indietronica category) were awarded studio monitors KRK Systems. Blooming Plum (Indie Rock) received a mnm guitar Fender Road Worn Player Stratocaster. MDMA (Indie Pop) was awarded a studio electrostatic microphone Shure KSM.

The final show was held after the awards ceremony. The contest winners virtually exploded the scene at "44" art-club with their colorful performances and demonstrated the power of Ukrainian non-commercial music.

"From the bottom of our hearts we want to thank the contest organizers for the final show at "44." All the musicians demonstrated how talented they are. It wasn't an Internet contest, it was a real event containing a lot of interesting and different music", said Dmitry Datskov from Blooming Plum. "We are grateful to the organizers for the wonderful opportunity that we and other participants of this contest were given. The contest was organized at a very high level and scale. This is as pleasant for us as the victory in this competition! We hope that the website for AmsterdaMusic will become the local resource for up-and-coming Ukrainian bands playing indie and other genres."

Dmitry Russanov, September27: "We are enormously grateful to everybody who was taking care of this project for the great quality of the contest and the prize that we need very much!"

Vladimir Tsupko, MDMA: "From the bottom of our hearts we want to thank the organizers of this contest for unforgettable memories of the final show and the club where we performed. The musicians were also treated at the best possible level. We are also grateful for the prize, this microphone blows my mind. Thank you for helping indie performers!"

The recording label Lavina Digital, the musical partner of the project, prepared a special surprise. Very soon the label will issue an album containing the songs of the winners and five other performers who got a major amount of votes from listeners.

And another pleasant surprise: the skills of Blooming Plum impressed the musical partner so much that the band was offered a contract by Lavina Digital.

You can find out more about AmsterdaMusic winners at the following links:
September27: http://www.lastfm.ru/music/September27, http://vkontakte.ru/september27,
http://www.facebook.com/pages/September27/168898803159745?sk=info
Blooming Plum: http://bplum.com, http://vkontakte.ru/blooming_plum
MDMA: http://vkontakte.ru/mdmaband

Contact details
Valentin Boinitsky
Head of Corporate Affairs, Miller Brands Ukraine, a subsidiary of SABMiller plc
Tel. +380 (44) 393 2676 ext. 6732, mob. +380 (50) 312 0244, valentin.boinitsky@ua.sabmiller.com

About SABMiller plc
SABMiller plc is one of the world's largest brewers, with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the world's largest bottlers of Coca-Cola products.

About Miller Brands Ukraine
PJSC Miller Brands Ukraine is a subsidiary of SABMiller plc. In July 2008, SABMiller plc acquired 99.84% of JSC Sarmat. At the end of 2010 the company changed its name from JSC Sarmat to PJSC Miller Brands Ukraine. The brand portfolio of Miller Brands Ukraine includes local brands like Sarmat and Zhygulivske as well as well-known international brands: Miller Genuine Draft (imported), Zolotaya Bochka (Russian premium brand, produced in Ukraine under license), Velkopopovicky Kozel (Czech premium brand, produced in Ukraine under license) and Amsterdam Mariner (Dutch brand, produced in Ukraine under license).

About Amsterdam Mariner
Amsterdam Mariner - a licensed brand from global portfolio of SABMiller plc, a classic European lager with light refreshing bitterness, 4.5% alc. and 11.2% density. Brewed under license from Grolsch International B.V., Netherlands.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [22/09/2011].

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