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In honour of our Olympic athletes… Backus celebrates 75 years of Peruvian participation in the Olympic Games (Translation)

15 August 2011

- Peru participated for the first time at the Berlin Olympics in 1936
- It has won four Olympic medals throughout the years
- It won its first gold medal in the shooting competition in London in 1948
- The event will bring together important athletes and city authorities

Lima, August 10, 2011 - In coordination with the Peruvian Olympic Committee, Backus held a gala event at the Miraflores Park Hotel to commemorate the history of Peruvian Olympic athletes, who, over the last 75 years, have promoted the patriotic colours at the most important games in the world.

Athletes, coaches and important national leaders were present at the event, as well as various political authorities associated with the promotion of sports and culture. Also present were Mr. Felipe Cantuarias Salaverry, Backus' vice president of planning and corporate affairs, and Mr. Jorge Arriola, Backus' representative, who has been honoured by various institutions for his continued support and promotion of Peruvian sports.

The event's agenda included speeches by special guests, reminiscences of significant events in the history of Peruvian athletes, and a display of commemorative Olympic paraphernalia. At the end of the event, Backus gave Mr. Fermin Chumpitaz, president of the Peruvian Special Olympics, a TV and a laptop to be used in the internal activities of the institution.

It is important to emphasise Backus as a company committed to sports. It has supported multiple disciplines for many years by sponsoring and promoting sports such as football, volleyball, tennis and archery, among others, through its corporate and various trademarks. In this way, the company supports the development of Peru and its people.

About Backus

Union of Cervecerías Peruanas Backus and Johnston S.A.A. is the leading company in Peru's brewing industry. It has five decentralised production plants located in Lima, Arequipa, Cuzco, Motupe and Pucallpa. It has an ample selection of well-segmented national and international brands, which aim to satisfy consumers at more than 150,000 points of sale throughout the country. During 2010, Backus recorded net sales of S/. 2,676.7 million, its contribution to the country's revenue was S/. 2,004 million, and it provided direct employment to more than 1,700 people.

Backus' focus is sustainable development, which aims to create shared value with those who are a part of the production chain and with the communities in which it operates. Therefore, all its efforts and projects seek to generate social inclusion, strategic partnerships to achieve goals, and a positive financial, social and environmental impact for society as a whole.

For more information, please contact:
Cecilia Quevedo - Backus - 311 3000
Yohana Medina / Lorena Oviedo
LLORENTE & CUENCA - 222 9491

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [10/08/2011].

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