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Dorada Especial celebrates its recent awards with a new image (Translation)

27 July 2011

With this campaign, Compañía Cervecera de Canarias wants to highlight its latest international achievements

- Distinctions such as gold medals from Monde Selection, the International Institute for Quality Selections, and two stars from the International Taste & Quality Institute are part of the emblems added to its new label
- The careful brewing process and the quality of its ingredients are the other pillars highlighted in the new campaign

Santa Cruz de Tenerife, July 26th, 2011 - Compañía Cervecera de Canarias has launched the new Dorada Especial image to celebrate its recent quality prizes, awarded by some of the most important international organisations.

The changes materialised in Dorada Especial's new label are a reflection of recent achievements accomplished by the brand, such as the 2011 gold medal from Monde Selection, the International Institute for Quality Selections. This award is a distinction coveted by many Spanish beers, one which no other beer has been awarded, and it corroborates with the recognitions of Dorada Especial in two other editions.

This award is in addition to the recent recognition by the International Taste & Quality Institute, an independent organisation formed by chefs and sommeliers based in Brussels, which has given two stars to Dorada Especial in its Superior Taste Award.

Dorada Especial is one of the most emblematic brands from Compañía Cervecera de Canarias. This translates into the careful brewing process made from high-quality ingredients and 100 percent selected malt, hops and yeasts. Also, its fermentation and ageing time are longer, giving Dorada Especial a more rounded body and allowing it to become a balanced beer, with 13 percent original extract, an intense golden colour and an easily recognisable taste of hops and tropical fruits.


About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias. It boosts the creation of almost 900 direct jobs and almost 7000 indirect and induced jobs. It is a shareholder of several companies in Canarias, and it gives priority to local supplies in order to carry out their production. The company is part of the international group SABMiller and has more than 300 business owners from Canarias among its shareholders, which is approximately 30 percent of the total, and they are represented by two members on the board of directors.

Compañía Cervecera produces its own brands of beer, Dorada and Tropical, and, under licence, Carlsberg. It distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. It also has other beverages such as the natural drinks Appletiser and Peartiser, the energetic Red Bull and the premium juice Granini.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on http://sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [26/07/2011].

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