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Grolsch becomes partner of Concert at SEA Festival (Translation)

25 July 2011

Royal Grolsch N.V. 
PRESS RELEASE

Enschede, May 6th, 2011

Grolsch and Concert at SEA sign joint venture agreement for three years

Beer brewer Grolsch and BLØF, the organiser of the Concert at SEA Festival, have signed a sponsor agreement for a period of three years. With this, Grolsch will be the exclusive beer and liquor supplier for the next three editions of Concert at SEA. Grolsch, as well as BLØF, are very happy with their cooperation of the past year and would like to keep it going.

So, this year as well, the public will be able to enjoy a nice glass of Grolsch beer throughout the entire festival. Grolsch will be prominently present at the festival with the ‘claps bar'. "After the immense success of last year, we wanted more. We wanted to continue on with our cooperation with this unique festival with the best view in The Netherlands. The typical character of the Concert at SEA Festival suits the Grolsch brand very well. Therefore, Concert at SEA is a perfect platform for Grolsch to present itself to thousands of festival lovers," says Jan Nales, Marketing Director of Grolsch.

Lesley Grieten, Festival Director of Concert at SEA: "The past year we've enjoyed a great cooperation with Grolsch and the feedback from our visitors has been very positive. We are thrilled to have Grolsch' expertise, experience and of course flavour at our disposal in the coming years!"

The Concert at SEA Festival will take place on June 17th and 18th at the Brouwersdam in Renesse, Zeeland. The pop festival has been organised since 2006 by the band BLØF and started as a one day festival. Since 2008, the festival lasts more than one day. As usual there are some big names in the line-up: Anouk, De Dijk, Ilse DeLange, The Baseballs, Racoon, Di-Rect, Jacqueline Govaert, Go Back To The Zoo, and of course BLØF. The day tickets for the Saturday have already sold out and it looks like the entire festival will be sold out.

Editorial information
For more information, please contact:

Royal Grolsch N.V.
Helen ter Huurne
Department of Corporate Affairs
Tel: 053 - 48 33 407
Corporatecommunications@grolsch.nl
www.grolsch.nl
http://koninklijkegrolsch.nl 

About Grolsch
Royal Grolsch N.V. is a company with a history that dates back to 1615. This makes Grolsch one of the oldest and most successful breweries in the Netherlands. Grolsch is active in the Dutch market as well as in a large number of international beverage markets. Grolsch holds a premium world position in which unique Grolsch values such as taste, top quality, tradition, aspiration, authenticity, uniqueness and shared enjoyment are central themes. Since 2004, Grolsch has been based at a modern brewery complex in Enschede. Since February 12th, 2008, Grolsch has been a subsidiary of SABMiller plc.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on http://sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [06/05/2011].

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