Cusqueña pays tribute to one of the world’s wonders (Translation)
16 May 2011
Cusqueña Beer presents book for Machu Picchu's centenary
- Machu Picchu: Canto de Piedra is published to commemorate the 100-year anniversary of the discovery of the famous Incan citadel.
- The book's images will be displayed in nine stations of the Metro and in interior cities.
Lima, May 12, 2011 - In tribute to Machu Picchu's centenary, Cusqueña Beer published Machu Picchu: Canto de Piedra, a book that highlights the legend and richness of the Incan citadel.
The book seeks to show not only the past but also the present and future of Machu Picchu. It reviews the history and archaeological investigation of the magnificent Incan citadel, from the motives for its construction to its first sighting by Hiram Bingham in 1911.
The book also shows, like few have done before, the flora and fauna of this World Heritage Site, as well as a complete informational graph about the citadel. Plus, it comments on the business support and the conservation of Machu Picchu.
Editor Walter H. Wust, recognised archaeologists Federico Kauffmann Doig and Elías Mujica, biologist Benjamín Collantes and Cuzco writer Luis Nieto Degregori are some of the collaborators on Machu Picchu: Canto de Piedra, which also features images by the famous photographer Martín Chambi.
With the intention of bring people closer to Machu Picchu's majesty, the piece will be shown to the general public through an exposition of the book's best photographs. This exposition is actually available in Lima in nine stations of the Metro, including the central station, and will soon be available in the next three interior cities of our country (Cuzco, Arequipa, and Huancayo).
Exposition Dates of Machu Picchu: Canto de Piedra
- Lima: May 12 to May 31
- Cusco: May 18 to June 2
- Huancayo: May 18 to June 2
- Arequipa: May 18 to June 2
"Through Machu Picchu: Canto de Piedra, we want to pay tribute to this culture that left us, as a legacy, one of world's wonders. Machu Picchu is, without a doubt, a testimony of the character, vision and passion of its builders, who created a monument that today is a pride for all Peruvians," said Carlos Agualimpia, vice president of Backus marketing.
Cusqueña Beer is the national premium beer in the Backus brand portfolio. It is the only Peruvian beer made of 100 percent pure barley and Saaz hops, considered the finest in the world. "The magic is in the details" is the slogan that symbolises this brand, which we use to share the Incas' heritage of searching for perfection and detail in their works.
For more information, contact:
Comunicaciones Externas Backus - 3113000
Yohana Medina-Lorena Oviedo
LLORENTE & CUENCA
222-9491 Anexo 235
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [12/05/2011].