Grolsch Once Again Releases Unique FC Twente Supporters’ Can ‘Wie stoat achter Twente’ (Translation)
2 May 2011
In the coming weeks, beer brewer Grolsch will once again temporarily colour its 50 cl cans ‘FC Twente red.' FC Twente of course experienced a beautiful European adventure. And with the cup finals and the battle for the national championship title ahead, the club is looking at a few very exciting weeks. Starting April 26th of this year, Grolsch will therefore be releasing a unique supporters' can for FC Twente. With ‘Wie stoat achter Twente' (‘Who supports Twente') FC Twente supporters will have a special way to toast to future matches and the excellent accomplishments of their club.
The FC Twente supporters' can is a 50 cl beer can and will be available starting on Tuesday, April 26th at various supermarkets and liquor stores in Eastern Holland, the main supporters' area of FC Twente. In addition, the can will also be available for ordering at www.grolsch.nl. As a clarification for those who are not from Twente, on the supporters' can it states proudly ‘Wij staan achter FC Twente,' meaning "We support FC Twente.' Definitely a collector's item!
Do you support FC Twente?
The week of April 26th, Grolsch will be distributing support posters for FC Twente door-to-door in Eastern Holland. Grolsch encourages supporters to put these posters in their windows in order to show FC Twente that they support them in these upcoming, exciting weeks. Several homes in the area that are displaying the posters will be photographed. From these photographs five winners will be chosen who will receive an FC Twente shirt that has been autographed by the players. Please consult the back of the support poster for more information. Watch your mailbox!
Supporter of football in the East
Fun and relaxation are the things that connect football and Grolsch. Grolsch is proud of Eastern Holland as its home base, of the many football clubs in the region an obviously of its beer Just as football can strengthen the Grolsch brand, Grolsch strengthens regional football.
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Royal Grolsch N.V. is a company with a history that dates back to 1615. This makes Grolsch one of the oldest and most successful breweries in the Netherlands. Grolsch is active in the Dutch market as well as in a large number of international beverage markets. Grolsch holds a premium world position in which unique Grolsch values such as taste, top quality, tradition, aspiration, authenticity, uniqueness and shared enjoyment are central themes. Since 2004, Grolsch has been based at a modern brewery complex in Enschede. Since February 12th, 2008, Grolsch has been a subsidiary of SABMiller plc.
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [15/04/2011].