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Compañía Cervecera Donates 6,080 Euros to the Ademi Tenerife Club’s Sports for All Project (Translation)

24 February 2011


The fund represents the 10 euros donated to the area for each of the 608 people who finished the 20th-Century Santa Cruz de Tenerife Half-Marathon this past November 7

- The initiative is part of its actions benefiting the community which the company is developing parallel to its industrial activity.

- The "Sports for All" project will allow approximately 1,000 handicapped people from the southern part of the island to have access to sports activities and to improve their social integration.

Santa Cruz de Tenerife, February 23, 2011. - Compañía Cervecera (The Beer Company) has delivered to the sports organization for handicapped people, Ademi Tenerife, a check for the sum of 6,080 euros, corresponding the donation of ten euros for each of the 608 people who finished the 20th-Century Santa Cruz de Tenerife Half-Marathon, this November 7, held in the capital and sponsored by the beer enterprise.

In the ceremony, the delegated advisor of Compañía Cervecera, Mark Tindall, and Ademi Club president, Carlos Correa, were both present.

With this initiative, Compañía Cervecera hopes to encourage the development of the Sports for All project, whose main objective is focused on the promotion of athletic activities among the approximately 1,000 handicapped people who live in the southern part of the island, aside from benefiting their social integration.

Likewise, the project hopes to boost sports activities adapted to the southern area of the island reaching from Arico to Santiago del Teide.

The Compañía Cervecera donation will allow activities of this nature to be developed in the Center for Functional Diversity in Mojon, promoted by the township of Arona.

This initiative's development is part of the social investment actions that the Compañía Cervecera carries forth parallel to its industrial activity, with which it hopes to improve the well-being of the community in which it operates.

About the Canary Island Compañía Cervecera
Compañía Cervecera is one of the most important beer producers on a national level and one of the main generators of economic and social development on the Canary Islands. It launched the creation of almost 900 direct employment positions and 7,000 indirect or third-party jobs. It participates as a shareholder in various Canary Island industries, and it gives priority to local providers to carry forth its production activities. The company, which forms part of the international group SABMiller, has over 300 Canary Island businesspeople among its shareholders, making up approximately thirty percent. Two of its members are on the Administration Board.

Compañía Cervecera produces its own brands, Dorada and Tropical, and, under a license from Carlsberg, it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Moreover, it has other drinks, like natural ones called Appletiser y Peartiser, the energetic Red Bull and premium juices known as Granini.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [23/02/2011].

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