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Peruvian Olympic Committee Grants Recognition to Backus (Translation)

17 February 2011


For its constant support of athletics

Lima, February 15, 2011. - Once again, Unión de Cervecerías Peruanas Backus y Johnston (Backus and Johnston Peruvian Brewers Union) has received a prize due to its constant support of and noteworthy actions around national sports.

On Thursday, February 10, in the ceremony for the passing of the 2010 Olympic torch held in the Raúl Porras Barrenechea Hall within the Congress of the Republic, the Peruvian Olympic Committee honoured Backus for its commitment to national sports. The prize was conferred by José Quiñones, president of the committee, and Cenaida Uribe, congresswoman of the Republic of Peru.

During the ceremony, Jorge Arriola from Backus stated, "Backus is a business committed to the development of sports in Peru. This prize is a recognition of the work we have been doing year after year."

It bears mentioning that Backus is an enterprise which has supported athletes and various sports for many years, sponsoring and promoting disciplines such as soccer, volleyball, long-distance running, tennis and motor racing, among others, through its corporate brand and different commercial labels. As such, the establishment encourages the development of Peru and its people.

About Backus
With over 130 years of experience, Backus is the leading brewer in Peru. It is part of the SABMiller group, the world's second leading brewer. It has production and distribution operations in over 60 countries on six continents. We have seven industrial plants in different regions of the country and an efficient distribution system allowing our brands to be found in every corner of Peru.

Focusing constantly on client and consumer satisfaction, one of the fundamental pillars of Backus' business plan is to grow via its individual brands. That is why we have an ample portfolio of beer brands and other alcoholic beverages, carbonated and nutritious drinks and different types of water.
Permanent innovation and constant investments in infrastructure and high technology guarantee the quality of our products and services.

For more information, please contact:
Cecilia Quevedo
Backus External Communications 311-3000

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [15/02/2011].

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