SABMiller logo

News

Czech beers, Master Zlaty and Birell, received "beer Oscars" in England (Translation)

16 February 2011

 

Plzeň, February 15, 2011 - Two beers by Plzeňský Prazdroj, Master 15˚ Zlatý and Birell, received gold medals at an international beer tasting competition, the Brewing Industry International Awards 2011. This took place in England on February 9th-11th. The original competition first took place in 1886 and today it is known as the The Brewing Oscar, or the "Oscars for beer." A total of 796 beers from 42 countries competed in nine basic categories. All beers in the competition have to be readily available in bars or in stores.

"The golden success of Master and Birell is even bigger because these are the first medals that our beers ever received, and it was in a competition with such a rich tradition. It isn't by accident that it is referred to as the ‘Oscars for Beer,'" Václav Berka, senior business brewer of Plzeňský Prazdroj, commented on the success with satisfaction.

The beer tasting competition is divided into nine categories: lagers, dark beers, porters, stouts, ale-type beers in kegs, non-alcoholic beers and beers with a low amount of alcohol, special and strong beers. The best beers in each category were announced on the evening of Friday, February 11.

The prestigious international competition consisted of interesting judges. The results were in the hands of 30 judges, including five women, from 14 countries from around the world. The team of judges consisted mainly of brewers from breweries. The head of the entire competition was Bill Taylor from Australia, who selects judges to ensure that large-, medium- and small-sized breweries are all represented.

The competition is unique in its tradition and history. The first competition took place in London in 1886. Later it was moved to Burton upon Trent, which is considered to be the birthplace of ale, (just like Plzeň is the birthplace of pilsner beer or lager).

Notes to editors:

- With total sale of 10.5 million hectoliters in the 2009 calendar year (including licensed production abroad) and with export to more than 50 countries,
Plzeňský Prazdroj, a. s., is the leading producer of beer in the Czech Republic and the biggest exporter of Czech beer.
- Plzeňský Prazdroj, a. s., is a member of the SABMiller PLC; Pilsner Urquell is an international flagship of SABMiller brands.
- SABMiller PLC is one of the largest beer producing corporations in the world,
with beer-related activities or distribution in more than 60 countries around the world, across six continents. The SABMiller group of brands includes important international brands such as Grolsh, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, and close to 200 successful regional and national brands.

Contact:
Jiří Mareček
Public relations officer
724617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [15/02/2011].

Back to news index