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The Cristal Beach Soccer Cup Returns for 2011 (Translation)

12 January 2011

 

Held for the fourth consecutive year in the provinces of Lima, Tacna, Trujillo, Chincha and Chiclayo

Lima, January 7, 2011 - Cristal, Peru's own beer, presents the Cristal Beach Soccer Cup 2011 championship in its fourth consecutive year, to be held this summer on different beaches along the coast.

The Cristal Beach Soccer 2011 championship will begin its first round on January 15th and 16th at La Ensenada beach in Lima. On January 22nd and 23rd it will move to the Playa Brava beach in Tacna and Huanchaco in the city of Trujillo, followed by Pimental in Chiclayo and Totoritas in Chincha on January 29th and 30th. On February 3rd a press conference will be held for the grand finale, and the final games will take place on February 5th and 6th in the city of Chiclayo, where the winning teams of all the host cities will compete.

By holding these events, each set on different Peruvian beaches, Cristal Beer is helping to support the growth of beach soccer, a sport which has been part of the FIFA family since 2005.

"Cristal has a strong commitment to soccer. We believe this sport is a popular and integrative platform, apart from being one of Peru's passions. These initiatives are a great way to unite Peru and its people. This is the fourth year we are doing an event of this kind in a decentralized manner," stated Nino Garboza, director of the Cristal brand.

Registration is now open and will take place each weekend before the tournament begins at the modules located on the participating beaches. The participants just need to bring twenty Cristal beer bottle caps and be over the age of 18. Teams should have a minimum of six and a maximum of eight players, plus a soccer coach. For more information, visit Cristal's webpage: www.cristal.com.pe.

The winners of each circuit will receive the following prizes:

First Place for Each Location:
5,000 Nuevos Soles
20 cartons of Cristal beer

Second Place for Each Location:
10 cartons of Cristal beer

National Championship:
10,000 Nuevos Soles
30 cartons of Cristal beer

Second Place, National Level:
20 cartons of Cristal beer

The winning bar will also be awarded with cartons of 330 ml Cristal beer.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [07/01/2011].

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