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Happy and Light Christmas Holidays (Translation)

21 December 2010

December 20, 2010, Prague - Christmas holidays are a traditional time of relaxation with our loved ones and with a lot of sweet and savoury goodies. However, after the holidays, a majority of us are scared to stand on the scale and our New Year resolution is, again, to loose some weight. The culprits aren't just foods high in calories, but also high-calorie lemonades and juices. Instead of a sweet drink, we can at least make it easier on our bodies by having a non-alcoholic beer, which has only half the calories of a sweet drink.

Based on surveys, the average Czech person puts on, on average, two to three kilos (4.4 -6.6 pounds) during the holidays. More than a third of the population are overweight and a fifth of the population suffer from obesity. These aren't positive statistics. You don't have to waste much time figuring out the reason for this: potato salad, sweets, lemonades, liqueurs and champagnes to make toasts. All of these have a lot of sugar and fat. Empty calories are adding up. High consumption of sweet Christmas cakes and drinks not only causes guilt and make it so you can't button your pants, it causes serious health problems.

However, Christmas is no different from any other day of the year. With the upcoming celebration of the end of the year, we should consume within reason. "If we cannot resist the vanilla cookies during the holidays, we should at least minimise intake of sweet lemonades and replace them with drinks with less calories, such as non-alcoholic beer, again within limits. You can put into your potato salad plain yogurt instead of mayonnaise," advises Iva Málková, a nutrition and healthy lifestyle specialist and founder of the STOB association. This way you reduce calories by up to a quarter. The best alternative to high-calorie drinks is non-alcoholic Birell beer, which has only half the calories of sweet lemonades and includes numerous vitamins and minerals that we tend to forget during the holidays. In comparison to fizzy drinks, a bottle of Birell will be better for you by 600 kJ. Looking at the caloric value of a juice, you will find that Birell has only a third of the kilojoules. By comparison, ice teas contain 200 more kilojoules.

All your guests will appreciate the unique taste of Birell, not just men. For ladies, Birell created the amber option which has a slight hint of caramel. Based on a survey by Ipsos Tambor, most people visiting loved ones over the holidays would appreciate non-alcoholic beer -- actually, more people than those who prefer water or sweet lemonades.

Caloric value of specific groups of drinks Caloric value of typical Christmas dishes
Drink Energy value / Christmas food Energy value
Birell 80 kJ Potato salad with mayonnaise - 2 000 kJ / 250 g
Energy drinks 190 kJ Potato salad with yogurt - 1 500 kJ / 250 g
Fizzy drinks 200 kJ Fish soup - 1 100 kJ / 250 ml
Cold drinks 120 kJ Fried carp - 2 200 kJ / 250 g
Juices 230 kJ Kuba - 1 100 kJ / 250 ml
Eggnog 1400 kJ Challah bread - 1 100 kJ / 250 ml
Note: Stated kilojoules are the maximum value in individual categories in 100 ml (0.2113 pt) Vanilla cookies - 2 500 kJ / 100 g

Contact information for media:

Vladimír Jurina
Manager of Corporate Relations and Communication
Plzeňský Prazdroj
Cell phone: (+420) 724 617 886
Email: vladimir.jurina@pilsner.sabmiller.com
www.prazdroj.cz

Lucie Neubergová
Account Manager
Native PR, s. r. o.
Phone: (+420) 221 592 450
Cell phone: (+420) 724 617 033
Email: lucie.neubergova@nativepr.cz
www.nativepr.cz

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. Note: This news release was first published in its local market on 20/12/2010.

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