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Oktoberfest will be celebrated with three varieties of Cerveza Cusqueña (Translation)

7 October 2010

Lima, October 5, 2010- Germany's Oktoberfest is the world's largest fair, and to commemorate this celebration, Cusqueña will hold its Oktoberfest Cusqueña from Thursday, October 14th to Sunday, October 17th.

La Videna, located in Av. Aviación 2068, San Luis, will once again host this important event that will be enjoyed by over 18,000 people. This year's participants will enjoy Cerveza Cusqueña's three varieties: Cusqueña Regular, made from 100% Saaz barley and hop; Cusqueña Malta, a black beer made from malted barley and four types of toasted malt; and the limited edition of Cerveza Cusqueña Red Lager, which is a golden reddish drink resulting from a perfect combination of carefully selected malts and a natural barley toasting process during malting.

At the event, there will be music bands and local and German traditional music and dance. Some of the bands playing are ZUGSPITZ and Orquesta Sarabandha and the event will be hosted by Iris Schoenach. All of them will make this celebration a special one that people will not want to miss. Tickets are being sold at S/. 22.00 per person.

It is worth mentioning that over 180 cities around the world celebrate Oktoberfest, including South America. Peru has been celebrating this traditional fest since 2002 and this year it will also be celebrated in cities such as Huancayo, Pucallpa, Trujillo and Arequipa.

For more information, please contact:
Cecilia Quevedo/Dora Vallejos
Comunicaciones Externas
311 3000/ 3119-3124

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on 05/10/2010.

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