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Radegast is calling on its clan to come to Nošovice (Translation)

2 September 2010

Nošovice, September 1, 2010 - As part of the 40th anniversary celebration of the founding of the Radegast brewery, the traditional Radegast Day celebration will take place on Saturday, September 11th, in Nošovice. Besides the non-filtered Radegast lager, visitors can look forward to four stages filled with entertainment. Two of them will offer music, including performances by such stars as the band Buty, Mňága and Žďorp. The remaining two stages will be filled with competitions and various challenges. In honour of its anniversary, the brewery will be opening the gates of its brand new Visitors' Centre for the first time on Radegast Day. Entry to the event, which is usually attended by more than 20 thousand people, is free of charge.

Radegast Day will be the highlight of the 40th anniversary celebration of the founding of the brewery. "An important anniversary is a good reason for inviting all of the fans of Radegast beer to one venue at one time," said Manager of the Radegast brand, Pavel Kmínek. "That is why we are calling on all beer fans, whose symbol is the pagan god Radegast, to come to Nošovice as one tribe."

All four stages tie in with the Radegast tribe theme and they will offer a lot of fun. The tribal village will be hosting performances by famous musicians such as Buty, Mňága and Žďorp or Věra Špinarová. It isn't an accident that all share a close connection with Moravia. "Radegast is the most popular beer in Moravia," "added Pavel Kmínek. "That is why, this year, we have invited music legends who have the same roots as Radegast."

The clan battlefield will task Radegast fans with overcoming challenges, comparing their strengths with their friends and proving that they belong to the clan. A lot of fun will also be had at the clan village and in the clan kitchen. Those interested can of course also take a tour of the brewery and visit the brand new Visitors' Centre.

Just like every year, non-filtered Radegast lager will be available at the Radegast Day. Buses, trains, and even a historic train will come to Nošovice, with stops in Frýdek-Místek and in Ostrava. The event starts when the clock hits 10 pm.

More information about the event at

Notes to editors:

- The Radegast brewery, one of the most modern breweries in Czech Republic, has been brewing beer since 1970.
- Since 1999, Radegast brewery has been part of the largest beer conglomerate in the Czech Republic, belonging to Plzeňský Prazdroj, a.s.
- Annually, it produces more than 2.2 million hectoliters of beer, with the help of approximately 270 employees.
- It produces beer called "classic Czech lager"and it also produces high quality malt in its own malt house.
- In 2008, the brewery brewed its ten billionth beer.
- Radegast brewery is part of Plzeňský Prazdroj, which, with its total sale of 10.5 million hectoliters of beer in 2009, and with exports into more than 50 countries around the world, is among the leading beer producers in Central Europe. Plzeňský Prazdroj is also the largest exporter of Czech beer.
- Plzeňský Prazdroj employs approximately 2,400 employees in the Plzeň, Radegast (Nošovice) and Velké Popovice in breweries and in 13 distribution centres, around the Czech Republic.
- Plzeňský Prazdroj, a. s. is a member of global SABMiller PLC group, one of the biggest beer companies in the world, with activities and distribution in more than 60 countries on six continents.

Jiří Mareček
Public Relations Officer
Ph. no: 724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on 1/9/2010.

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