Grolsch has saved over 75 million litres of water in the past year (Translation)
18 August 2010
Grolsch beer brewery in Enschede is among the most environmentally friendly beer breweries in the world. Sustainable and Responsible Business (SRB) is therefore one of our top priorities. In the past year, Grolsch has made an active contribution towards a sustainable living environment. The total water usage of the brewery was lowered by 75.9 million litres. This is equal to the average annual water usage of 700 households. Today Grolsch published the results of its Sustainable and Responsible Business practises of the past year on www.koninklijkegrolsch.nl.
The Netherlands do not - as many other countries in the world do - have the problem of a structural water shortage. But that doesn't mean we should not treat water in an economical manner. Grolsch has chosen to lower its water usage even more. Grolsch aims to save 35 percent more water in 2015 than in 2008. In the past year, its total water usage was lowered by seven percent, which translates to 75.9 million litres. This is equal to the average total annual usage of 700 households.
Four spearheads: alcohol, water, packaging and energy & CO2
In order to conduct business in a sustainable and responsible manner, Grolsch uses the sustainability strategy ‘Ten Priorities. One Future.' of its mother organisation, SABMiller. In doing so, Grolsch has chosen four spearheads. Aside from lowering its water usage, Grolsch has also devoted itself to promoting responsible alcohol consumption, lowering its energy consumption and CO2 emissions and the reduction and recycling of packaging materials.
In the results that Grolsch has published today, the developments of the past year are evident for all four spearheads. Grolsch has provided training for all its commercial employees and marketing agencies regarding the stricter alcohol codes that all of its statements need to meet. In addition, last year's energy consumption was reduced by ten percent, which equals the average annual consumption of 400 households when it comes to natural gas, and 500 households when it comes to electricity. Research into the area of packaging reduction has resulted in an annual reduction of 100,000 kilos of cardboard.
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [18/08/2010].