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Cerveza Cristal launches the promotion “CELEBRATE PERU” during the national month (Translation)

28 July 2010

Promotion will be at national level and will give away great prizes

- Consumers will be able to win 12 vehicles, 60-S/. 2,000 gift cards, plus 30,000 boxes of beer, among other prizes.
- Prizes will be given away in the midst of big events in the cities of Lima, Piura, Chiclayo, Huancayo, Ayacucho, and Tacna.

Lima, July 26, 2010 - Joining the national celebration, Cerveza Cristal, the beer of Peruvians, launches at the national level the promotion "CELEBRATE PERU" which will last a month and will give away amazing prizes.

"Cristal is a brand that has been with Peru during its development and progress, witnessing the efforts and optimism of Peruvians about their future. That's why, in order to celebrate the National Holidays, we want to reward those that get ahead and work hard every day," declared Martín Huaman, Cristal brand's manager.

How does the promotion work?
The process is simple. During the promotion, consumers will find 2 kinds of marked caps. One kind will have the words "Free Beer Box," which gives them the right to 12 free 650 ml bottles of Cristal that they can claim at any convenience store. There are 30,000 of these caps.
The second cap is marked with the words "You Won," which guarantees a prize, because with it consumers assure their participation in the final drawing where they'll be able to win from a S/. 2,000 gift card to a Hyundai van estimated at more than US$ 20,000. All consumers with the "You Won" cap will attend the 6 Great Closing Parties that will take place simultaneously on Saturday, August 28 where the final results will be known.

The Prizes
There is a total of 120 prizes: 12 vehicles (6 Yaris plus 6 Hyundai H1 vans), 24 packs of S/. 12,000 each, 24 Education Funds of S/. 5,000 each, 60 Gift Cards of S/. 2,000 each, plus 30,000 free beer boxes.

For more information, contact:
Cecilia Quevedo / Dora Vallejos
Backus External Communications
Karin Acevedo - LLORENTE & CUENCA

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [26/07/2010].

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