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Prague's cellar Na Pláni received the thousandth certificate for great care for beer quality (Translation)

5 July 2010

The program of taking care of beer quality has been in place for 10 years and it is starting on the second thousand of pubs

Prague, July 2, 2010 - The Pankrác cellar in Na Pláni became the 1000th certified pub for excellent care for beer, for the highest quality of beer on tap. The complex program of care for beer quality in restaurants which serve Plzeňský Prazdroj throughout the Czech Republic started in 1999 and today marks the beginning of the second thousandth of certified pubs. David Suchařípa, an actor and a famous lover of the lager, was also present at the award ceremony.

Beer is at its best the moment it leaves the brewery's gates. After that, it takes a lot of effort to maintain its quality: adequate temperature of warehoused beer, correct push gas, correctly set pressure in the taps, clean and cool glasses, and ideal beer temperature, correct pouring of beer, regular cleaning of the beer pipes and correct serving of the beer.

"If the bartender takes care of the beer within the established parameters, customers will be served beer of excellent quality. And the cellar in Na Pláni is very successful at it," said business brewer of Plzeňský Prazdroj Pavel Průcha, as he presented the restaurant's owner, Jan Matuštík, with the certificate with the magic number "1000."

"We serve high quality beer by Plzeňský Prazdroj not only at Na Pláni, but also in three other pubs in Prague, Bredovský dvůr, Antal and Kobyla, which also received certificates for care for beer quality, and they maintain the standard imposed by the certificate. The symbolic thousand certificate makes us happy, but the systematic and long lasting care for beer in all our restaurants has a lot more significance," said Jan Matuštík when accepting the certificate.

"I love to go and have Pilsner beer, but only at places where they take care of it. I got used to drinking Pilsner at U Zlatého Tygra and that was during communism, when they took great care of their beer. Nowadays, I travel a lot around the country and I am always very pleased when I find a restaurant where they cherish the Pilsner lager and they serve it in its best condition possible, at places like Konvikt in the Old Town, and, as I found out today, at na Pláni," confirmed David Suchařípa.

The first historic certificate upon which Czech beer drinkers could judge quality was given out in 1999 to the legendary cellar in the Old Town, U Zlatého Tygra, which is more importantly able maintain these standards through yearly recertification. The owner of U Zlatého Tygra, Mr. Karel Hulata, therefore opened a wooden barrel full of Pilsner Urquell together with Pavel Průcha and Jan Matuštík and then passed the baton to "Pláni" with one thousand written on the certificate.

Pavel Průcha together with both restaurateurs then christened a new instructional DVD by Plzeňský Prazdroj, which will help bartenders and restaurant owners to correctly take care of Czech beer.

Notes to editors:

- With total sales of 10.5 million hectoliters in the 2009 calendar year (including licensed production abroad) and with exports to more than 50 countries, Plzeňský Prazdroj is the biggest producer of beer in the region and the biggest exporter of Czech beer.

- Plzeňský Prazdroj, a. s., is a member of the SABMiller PLC Pilsner Urquell global group, it is an international flagship of SABMiller brands.

- SABMiller PLC is one of biggest beer companies in the world, with activities and distribution in more than 60 countries on six continents.

Contact:
Jiří Mareček
Public Relations Officer
Ph. no: 724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on http://www.sabmiller.com/. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on [02/07/2010].
 

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