Innovation Leaders at the Kompania (Translation)
4 June 2010
Recently adjudicated "Kompania Innowacji" competition has selected a dozen great students who through their impressive creativity won a chance for an internship at Kompania Piwowarska for half a year. The main prize was awarded to the originator of a new beer brand called Flow!
"Kompania Innowacji" is a new internship programme at Kompania Piwowarska. The idea behind it is to support innovation and initiative among students, competences much desired by employers. The competition task was to propose an innovative solution within three areas: portfolio of brands, company image and beer production technology.
The Competition and the Golden Dozen
88 participants entered the competition and out of them a dozen finalists were selected. Marketing seems to have been the most popular area of interest.
"The presented works occasionally surprised us with their originality, diversity and at times, with their manner of delivery," reports Barbara Zawadzka from the HR Department of KP, author of the programme. "They varied from interesting ideas for new products like energy drinks based on beer, or gluten-free beer, through much advanced analyses and strategies regarding our image, all the way to production technologies that would allow for substantial savings."
The commission unanimously awarded the first prize to the project of a new beer brand called Flow, with the slogan of "Freedom Means Diversity." The project was designed by Sonia Tomalak, a student of psychology at Wrocław University.
"Compared to the other entries, Sonia's work was the most innovative and comprehensive. Her multidimensional analysis and accuracy of solutions used in her concept were also not unimportant," comments Barbara Zawadzka.
The final dozen will be invited to participate in the process of recruitment, which will select three people. And it is something to fight for! The best three will be offered a six-month-long paid internship at Kompania Piwowarska's departments of Marketing, Production or Human Resources, respectively.
Why Do We Support Innovation?
"We believe that only through innovation may we realistically create the future and not only maintain the present time. That is why we search for inspiration and question currently binding rules of the market, including those that made the success of Kompania Piwowarska possible. It is only possible with people who are curious about the world, creative and non-submissive, but at the same time highly motivated and disciplined enough to implement new ideas," says Wioletta Rosiejak, Innovation Manager at Kompania Piwowarska.
More information can be obtained at www.karierawkp.pl/konkurs
Kompania Piwowarska - leader of the brewing industry in Poland
Kompania Piwowarska is the biggest brewing enterprise in Poland, with several centuries of experience in the brewing industry, state-of-the-art technology and the rigorous observance of the norms of production on a world-class level guarantee the highest quality of product. The company offers, among others, the most popular Polish brands: Tyskie, Żubr, Lech, Dębowe Mocne, Redd's, as well as international premium brands like Pilsner Urquell, Grolsch and Peroni Nastro Azzurro. Kompania Piwowarska (established in 1999) owns three breweries (Tychy, Poznan, and Bialystok) and 14 retail outlets all over the country. Kompania Piwowarska also engages in social activities like fighting against social exclusion because of poverty, as well as educational programs popularizing responsibility and moderation in alcohol consumption. The volume of sales by the KP reached 14.6 M hectolitres of beer in the financial year concluded on March 31, 2010.
SABMiller - one of the biggest manufacturers of beer in the world
Kompania Piwowarska is a part of one of the biggest manufacturers of beer in the world - SABMiller plc. The group produces or distributes beer on six continents, and its portfolio includes internationally known premium brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as leading local brands like Aguila, Castle, Miller Lite, Snow, and Tyskie. SABMiller plc is among the biggest companies in the world (outside of the US) bottling the products of Coca-Cola. In the financial year of 2009, concluded on March 31, SABMiller registered gross receipts of 26.3 B dollars and reached gross profits of 3.4 billion dollars. SABMiller plc is listed on London and Johannesburg Stock Exchanges.
Additional information can be obtained from:
Public Relations Specialist
tel. +48 (61) 66 77 473
mobile: +48 695 592 926
fax: +48 (61) 66 77 850
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [04/06/2010].