With the "Pony T-Shirts", Pony Malta challenges the imagination of kids and the youth (Translation)
22 April 2010
Bogotá, April 17th, 2010. Pony Malta, nutritious and refreshing energy, launched its "Pony T-Shirt" promotion a few days ago; the only promotion where kids and young people can design their own prize. The promotion, valid from April 1st until June 15th, 2010 - or until stock is depleted - seeks to challenge the imagination and creativity of consumers through a novel printing, ironing and stamping technique with transfer paper.
Consumers may request a white cotton t-shirt with a letter-sized blank transfer sheet, or with a pre-determined design, simply by turning in three Pony Malta counter-marked crowns of any of its presentations, plus $4.000 pesos. Returnable 225 ml, 330 ml, non-returnable 330 ml bottles and the 330 and 1.500 ml Pet bottles are eligible for the offer.
There will be a total of 500.000 t-shirts, out of which 350.000 will be provided with a transfer sheet for stamping five modern pre-determined designs, and 150.000 which may be redeemed with a totally blank transfer sheet, in order for consumers to challenge their imagination and create their own design. To this end, they may access the web page www.ponymalta.com.co, where they will find simple tools and multiple colour and format options to create their own t-shirt. The transfer paper is specially used to stamp in clothes and may be used in any traditional ink injection printer model. By using a common iron, without vapour, the design easily adheres to the t-shirts.
All t-shirts are also handed over with a full set of instructions for the transfer, printing and stamping process.
T-shirts may be redeemed at more than 700 exchange points throughout the country. For further information on conditions and requirements for prize handover and the amount of prizes available, consumers can call in Bogotá 275 5505, and 018000-526555 throughout the country, or visit www.ponymalta.com.co.
Bavaria S. A. is the largest beverage company of Colombia. Its brands Águila, Águila Light, Club Colombia, Cola & Pola, Costeña, Costeñita, Peroni, Pilsen, Póker, Redd's and Pony Malta are leaders in their respective beverage categories in Colombia.
For additional information please contact:
Juan David Lee Aguirre
Phone +57-1-638 9290
- Bogotá, D.C.
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accu-rate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [17/04/2010].