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Backus is doubly recognized with the Peru Award 2021 for Social Responsibility and Sustainable Company Development (Translation)

21 December 2009

Mrs. Malena Morales Valentín, Director of Sustainable Development and Mr. Fernando Hilbck, Director of Corporate Business received the awards.

Lima, December 18th, 2009 - On the VIth edition of the Peru Awards 2021 for Social Responsibility and Sustainable Company Development, Backus got two important distinctions in the Clients and Providers  categories.

In the Clients Category, Backus won for its Responsible Drinking program that includes prevention and education work with diverse groups, besides a media campaign denominated  "Put a Limit on Yourself", used to appeal auto regulation as well as a healthy choice of moderated consumption as part of a healthy lifestyle, each one setting its own limit. On the Backus performance, it is emphasized the way on which they responsible drinking actions have involved the workers, selling enforcement, clients and most specially media communications as allies to send the message.

Also, on the Providers Category, Backus stood out among the involved companies, for the development of a program directed to small producers of hard yellow corn at the north side of the country. Through its Together Progressing program they offer technical assistance as well as training on business programs. The main goal of the program is to increase the profitability per cultivated hectare, to promote the partnerships, the benefits on the economic scales both on the corn sales as well as on the purchase of sown fields (fertilizers and pesticides) and facilitate the access to credit as well as preferred rates.

Through this project, Backus contributes to the development of the producers, achieving a proper management of the crops with its resulting benefits and improvement on the yields, which allows to obtain better profits as well as elevate its quality of life, it also offers the beer company a local buying opportunity of one of its raw materials for its products and a way to promote the development of the north side of the country.

About the Peru Awards 2021

The award Peru 2021 to the Social Responsibility and Sustainable Company Development, is a recognition to the proper business practices that are focused to 7 distinctive key groups: actionists, collaborators, clients, providers, community, government and civil society and environment.

The objective of the award Peru 2021 to the Social Responsibility and Sustainable Company Development is to recognise those business that are implementing social responsibility and that generate success stories and proper local programs. This way, the merit and leadership of these business gets recognized and all the businesses in the country are incentivized to constantly improve the way they manage their business.

For more information, contact:
Cecilia Quevedo / Dora Vallejos
External  Communications Backus
Yohanna Medina/Silvana Maldonado
Llorente y Cuenca

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 18 December.

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