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Champale, mild and refreshing taste (Translation)

21 December 2009

Backus' natural sparkling drink is back for the celebrations

Lima, December 17, 2009 -  This year, Backus is once again offering consumers its sparkling drink, Champale. This drink has been qualified as a superior sparkling drink, due to the quality and genuineness of its carefully selected ingredients and to Backus' rigorous manufacturing process.

Champale has a mild, refreshing and bubbling flavor, excellent sweetness and a fine aroma, which makes it ideal for sharing with family and friends at celebrations.

Marta Vázquez, New Product Development Manager stated: "Champale returns to take part in these celebrations. It is a high-quality natural sparkling drink that seeks to satisfy consumers and be part of their celebrations".

Champale is available at national supermarkets and liquor stores. This fine sparkling drink with modern and elegant image comes in a 750 ml. presentation. It has a very competitive price in the national sparkling drink category at S/.10.00 per bottle.

For more information, contact:
Cecilia Quevedo/ Dora Vallejos
311 3000 anexo 3119/3124
Samuel Saiz/ Silvana Maldonado
222 9491

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 17 December.




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