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Hockey players from the Olomouc hockey team will go for a beer with their fans (Translation)

17 December 2009

Olomouc, December 16, 2009 - Fans of the Olomouc hockey team are meeting on Friday at 6 p.m. in the Radegastovna beer cellar on Janského Street because hockey players Jan Tomajko, Štefan Žigárdy and Jakub Bartoň will be coming here for a glass of a cold Radegast. Besides discussing hockey, the players will try to serve the beer from tap and will try to serve it to the customers. On top of that, there will be a table-tennis match against the fans. Every hockey fan will take home a special card with a picture of the team signed by the players who are at the restaurant.

"We are arranging this meeting with the hockey players as part of the Radegast Supports Moravian Hockey project. I am sure that fans will take advantage of spending an untraditional hockey evening with players from a leading first-league team," says the manager of the Radegast brand, Pavel Kmínek.

The meeting with the players at the Radegastovna beer cellar will be for about an hour and it will be in three parts. The first part will be filled with interviews with players and with the coach, and fans will have a chance to ask them anything they want.

After this, the main stars, players, will go to the beer taps, so that they can try to properly pour cold Radegast from tap, which they will then serve to their fans.  In the last part of the evening, fans and hockey players will play a match of table tennis.  

Notes to editors:

- With total sale of 10.7 million hectolitres in the calendar year of 2008 and with export to more than 50 countries, Plzeňský Prazdroj a. s., is the leading producer of beer in the Czech Republic and the biggest exporter of Czech beer.
- Plzeňský Prazdroj employs approximately 2,500 employees in the Plzeň, Radegast (Nošovice) and Velké Popovice i breweries and in 13 distribution centres around the Czech Republic.
- Plzeňský Prazdroj, a. s. is a member of global SABMiller PLC group, one of biggest beer companies in the world, with activities and distribution in more than 60 countries on six continents.

Jiří Mareček
Public relations officer 724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 16 December.


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