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Hockey players from the Vítkovice hockey team will go for a beer with their fans (Translation)

16 December 2009

Ostrava December 15, 2009 - On Thursday at 7 pm, fans of the Vítkovice hockey team are meeting at the Eliáš restaurant, on Chalupníkova Street, not far from the ČEZ hockey arena, because hockey players, Marek Kvapil, Vladimír Svačina and Yorick Treille will be there for a glass of a cold Radegast. Besides discussing hockey, the players will try to serve beer from the tap to the customers; on top of that, the players will participate in a table tennis match against the fans. Every hockey fan in attendance will take home a special card with a picture of the team, signed by the players who are present for the event.

"This opportunity to meet the hockey players is part of the Radegast Supports Moravian Hockey project. I am sure that fans will take advantage of this an untraditional hockey evening with players from a leading extra league team," says manager of the Radegast brand, Pavel Kmínek.

The meeting with the players at the Eliáš restaurant will last for about an hour, and will be divided into three parts. The first part will be interviews with the players and their coach, during which fans can ask any questions they choose.

After this, the star players will go to the beer taps, so that they can attempt to properly pour cold Radegast from the tap, which they will then serve to their fans.  In the last part of the evening, fans and hockey players will play a match of table tennis.  

Notes to editors:

- With total sale of 10.7 million hectoliters in the calendar year of 2008 and with export to more than 50 countries, Plzeňský Prazdroj a. s., is the leading producer of beer in the Czech Republic and the biggest exporter of Czech beer.
- Plzeňský Prazdroj employs approximately 2500 employees in the Plzeň, Radegast (Nošovice) and Velké Popovice i breweries and in 13 distribution centers around Czech Republic.
- Plzeňský Prazdroj, a. s. is a member of global SABMiller PLC group, one of biggest beer companies in the world, with activities and distribution in more than 60 countries on six continents.

Contact:
Jiří Mareček
Public relations officer
Ph. no: 724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on 15th December.

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