SABMiller logo


Grolsch offers consumers an alternative to champagne (Translation)

27 November 2009

Koninklijke Grolsch N.V., press release

Enschede, 24 November 2009 - Popping instead of uncorking! That's what Grolsch will be bringing to the attention of the consumer in the upcoming festive season. Grolsch presents the recognisable popping sound of its swingtop bottle as a great alternative for uncorking the bubbly. The swingtop is available in a special gift edition so everyone will be able to raise a festive glass during the holiday season. The new and sparkly Grolsch commercial will be showing the world in the next weeks that making a toast with the swingtop bottle, is just as festive as it is with a good glass of champagne. Since the Grolsch swingtop bottle is assured to pop when it's opened, it is the ultimate way to make a toast.

The end of the year is the perfect moment to spend time with family and friends, and to celebrate and raise a glass with them! Obviously everyone enjoys having a festive drink around this time of year, but they also really want to enjoy it. For the consumer that prefers beer over champagne, Grolsch presents the swingtop bottle with its popping sound as an alluring alternative.

Who will you toast with this holiday season?
Especially for the holiday period, the Grolsch swingtop bottle is available in a gift edition with four swingtop bottles. From November the 23rd until the end of the year, this limited edition offer will be available at several major supermarkets, wholesalers and at the Grolsch online web shop. The recommended consumer price is € 4,99. Along with the swingtop bottle, the Cheersch starterskit will also be available in a special edition for the festive season, plus all 33cl and 45cl cases will come with a set of six holiday-themed beer mats.

The festive offer is a part of the current Grolsch advertising campaign ‘Who will you toast with?' It also features a television and cinema commercial, printed advertising material, online offers and in-store promotions. Grolsch makes the upcoming festive season extra sparkly.

Editorial information
The holiday-themed commercial is now online at
For more information, contact:

Koninklijke Grolsch N.V.
Helen ter Huurne
Corporate Affairs
Tel: 053-483 34 07

About Grolsch
Koninklijke Grolsch N.V. is a company whose history goes back to the year 1615. This makes Grolsch one of the oldest and most successful breweries in The Netherlands. Grolsch operates in both the Dutch beverage market as in a large number of international beverage markets. Grolsch has a worldwide premium position, and Grolsch's unique values of distinguished flavour, top quality, tradition, ambition, authenticity and conviviality. Since 2004, Grolsch is located in a modern brewery complex in Enschede. Grolsch has been a subsidiary of SABMiller plc. since 12 February 2008.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 24th November.

Back to news index